Nexstar Media Group Raises over $2.5 Million for Hurricane Harvey Relief, Expands Company-Wide Local Community Fundraising In...
06 September 2017 - 10:03PM
Business Wire
Texas Company Brings Together Local
Resources and Personnel Across 170 Local Stations in 100 U.S.
Markets to Support “Nexstar For Texas” Grassroots Disaster Relief
Campaign
Highlighting Commitment to Localism and
Exceptional Community Service, Nexstar Ramps Up Fundraising Efforts
to Aid Local Communities Impacted By Storm
Nexstar Media Group, Inc. (Nasdaq: NXST), a
leading diversified local media company headquartered in Irving, TX
announced today the expansion of its hurricane Harvey relief
efforts with its organization-wide local community fundraising
initiative Nexstar For Texas. The Texas Company has brought
together local resources and personnel at all 170 owned or
affiliated local television stations in 100 markets across the
United States to support the expanded grassroots campaign.
Nexstar For Texas has already generated in excess of $2.5
million in donations through Labor Day and is seeking to build on
its success by raising additional funds and supplies to aid those
impacted by the devastating storm. The fundraising initiative
reflects Nexstar’s long-term commitment to its home state of Texas
and industry-wide leadership in serving the needs of the people and
communities in its local markets.
As a Texas Company, Nexstar’s corporate teams
were in touch with local station managers to plan and discuss
disaster relief strategies before Hurricane Harvey made landfall on
August 25, 2017. As a result, many stations were immediately
prepared to engage local viewers and lead fundraising campaigns in
their respective local markets. After receiving a tremendous
response from local viewers, the Company expanded its efforts by
launching Nexstar For Texas across its entire operating
platform and partnering with several local organizations on the
ground providing relief to local communities hardest hit by
hurricane and tropical storm Harvey.
To continue the ongoing support for Nexstar
For Texas and maximize donor participation, local stations are
dedicating airtime and leveraging their digital / social media
assets to promote the fundraising initiative in their respective
local markets. In addition, to further magnify impact, many
stations are deploying innovative strategies to raise funds and
supplies with some markets utilizing phone banks and telethons
featuring station anchors, government officials, celebrities, local
business owners and area volunteers to raise local funds.
Commenting on the initiative, Perry A. Sook,
Chairman, President and CEO of Nexstar Media Group, Inc. stated,
“Nexstar was founded over two decades ago based on a commitment to
deliver exceptional local programming and service to the local
communities, hometown businesses and public organizations where we
operate. With the Company’s headquarters located just north of
Dallas and twenty-four stations serving local markets throughout
the state, Texas is home to many members of our corporate and
station-level teams. While we were fortunate to avoid any major
impact from Harvey, many Nexstar stations have experienced
firsthand the devastating effects of severe weather events. We know
that local communities in Texas and Louisiana have a long road
ahead to assess the damage and recover from this storm. To support
the local families and businesses affected, we have expanded our
fundraising initiative with the launch our organization-wide
grassroots campaign Nexstar For Texas. To-date, we have
generated in excess of $2.5 million in donations to aid the Harvey
recovery efforts and plan to build upon those results in the coming
weeks.
“Broadcasters play a critical role in times of
emergency, both as witness to breaking developments and as rallying
points for the communities they serve. In times of disaster and
tragedy, Nexstar stations and news personnel take the lead in
delivering accurate, timely, and sometimes life-saving information
to keep our local viewers safe and informed. Our ability to bring
together local resources and personnel across 170 stations in 100
markets to spearhead fundraising and other relief efforts aimed at
immediately rendering aid to those affected by Harvey is a point of
excellence and pride for Nexstar. I am very grateful to our
exceptional corporate and station-level teams for the work they
have done, and continue to do, to serve their local communities
while supporting our organization-wide Harvey relief and recovery
fundraising initiative.”
The Nexstar for Texas fundraising
initiative is the latest example of Nexstar’s long-term commitment
to local communities across the country. In addition to this
effort, every year during the Nexstar Founder’s Day of
Caring the Company offers over 9,000 employees paid hours of
service to volunteer on behalf of local organizations that are
dedicated to making a positive difference in the local communities
where Nexstar teams live and work. Each station has a unique way of
demonstrating its local community commitment and Nexstar is proud
that it continues to make meaningful contributions in serving the
needs of the local markets where it operates.
About Nexstar Media Group, Inc.
Nexstar Media Group is a leading diversified
media company that leverages localism to bring new services and
value to consumers and advertisers through its traditional media,
digital and mobile media platforms. Nexstar owns, operates,
programs or provides sales and other services to 170 television
stations and related digital multicast signals reaching 100 markets
or approximately 39% of all U.S. television households. Nexstar’s
portfolio includes primary affiliates of NBC, CBS, ABC, FOX,
MyNetworkTV and The CW. Nexstar’s community portal websites offer
additional hyper-local content and verticals for consumers and
advertisers, allowing audiences to choose where, when and how they
access content while creating new revenue opportunities. For more
information please visit www.nexstar.tv.
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version on businesswire.com: http://www.businesswire.com/news/home/20170906005248/en/
Nexstar Media Group, Inc.Blake Russell,
972-373-8800SVP, Station Operations and Content
DevelopmentorJCIRJoseph Jaffoni, Jennifer
Neuman212-835-8500nxst@jcir.com
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