Orchard Artist Mojo Nixon Surpasses One Million Free Downloads on Amazon MP3
28 October 2009 - 12:30AM
Business Wire
On October 6th, in support and celebration of the release of
Mojo Nixon’s latest album “Whiskey Rebellion,” The Orchard, a full
service media company specializing in the distribution of music and
video entertainment, announced that Mojo’s entire catalog would be
available to download at no cost, exclusively from Amazon MP3.
Since this announcement, the promotion has led to more than one
million downloads of Mojo’s music. As an innovative promotional
tool to expose new and existing Mojo fans to his vast body of work,
the free downloads are available at www.amazon.com/mojo until
October 28th.
“The successful execution of this pioneering promotion has
generated tremendous awareness for Mojo,” said Brad Navin, EVP and
General Manager of The Orchard. “This is a showcase of how The
Orchard, as a nimble and forward-thinking company, has the ability
to orchestrate trendsetting promotions for our clients. The success
of this promotion will be measured by its long-term benefits, not
the short-term risks, and our expectation is that it will generate
sales momentum.”
Mojo Nixon’s current catalog includes 11 albums and 144 tracks.
The downloads for this music during the two weeks of the Amazon
promotional period amounted to a 23,000% increase from paid
downloads across all digital retail networks in the United States
during the first half of 2009.
BigChampagne, a technology-driven media measurement company that
analyzes the trends of popular entertainment media, reported that
the number of users and corresponding volume of files stayed pretty
consistent overall on P2P sites during the two week Amazon
promotion that began October 6th. In August and September, the
average volume of files on P2P networks was 35,000 and in the first
week of the promotion, there was 13% increase on the networks, but
this fell back down to around 35,000 the following week.
“The success of this promotion is demonstrated by the numbers,”
commented Eric Garland, CEO of BigChampagne. “As a result of the
giveaway, Mojo's online popularity is spiking across key
indicators. It's also worth noting that there has been no
concurrent increase in piracy of Mojo's material. Free Amazon MP3
downloads now completely dwarf the unauthorized flow of his
catalog."
Mojo Nixon, remarking on his career and lack of digital
marketing skills, said: “Great googley moogley. I'm almost
speechless. A million Mojo songs stirring up trouble across this
great land. I'm a cult artist and apparently I've grown the cult
and made the cult happy. A little blast of joy in these dark and
desperate times. A retired lunatic with no Facebook, no
Twitter, no MySpace or tour. Not even an e-mail list. Never
underestimate the power of the Mojosity. The true sound of the
American nutjob is forever. You can’t kill rock ‘n roll. The
question is--did I lose a million dollars or gain a million
fans?”
About The Orchard(R)
Headquartered in New York and London with operations in 25
markets around the world, The Orchard (NASDAQ: ORCD) is a full
service media company specializing in music and video
entertainment. Founded in 1997, the company is a global leader in
digital marketing and distribution, driving sales across more than
730 digital storefronts and mobile carriers in 69 countries.
Fostering creativity and independence, The Orchard enables labels,
artists and rights holders to grow and monetize audiences
globally. For further information please visit
www.theorchard.com.
About Mojo Nixon
Mojo Nixon is currently a full-time on-air personality on Sirius
XM Satellite radio hosting a daily music show on the Outlaw Country
channel, a weekly political talk show on the Raw Dog Comedy Channel
and a weekly racing show on the NASCAR channel. Bruce Springsteen
has called him “The King Of The DJs.”
Mojo is coming out of retirement for a tour to support Whiskey
Rebellion. The tour includes a total of two shows in Texas with his
backing band The Toadliquors. On Friday November 6th he will be
performing at The Continental Club in Austin and Saturday November
7th at The Continental Club in Houston. Dash Rip Rock and New
Duncan Imperials will support both shows.
Mojo Nixon released his first album in 1985. He has shared the
stage with artists ranging from Dead Kennedys, The Pogues and The
Butthole Surfers to Koko Taylor, Jerry Lee Lewis and Ali Farka
Toure. He officially retired from touring in 2004. He was the
unofficial captain of the medal winning 1998 US Olympic Luge team.
In one week he appeared on a cover story in the Wall Street Journal
while also appearing nude in Future Sex Magazine. A column he once
wrote for Hustler Magazine was censored for inappropriate material.
He has appeared in several bad movies. He debated Pat Buchanan on
Crossfire. Don Henley once joined him onstage to sing along with
the song Don Henley Must Die. He has surprisingly never been shot
or arrested. He has been named Drunk of the Month by Modern
Drunkard Magazine. He has performed in Moosejaw, Sasketchewan. In
2009 he was very surprised to find a shoe box under his front porch
with 17 cassettes of unreleased songs.
Forward Looking Statements
This release may contain certain forward-looking statements
regarding The Orchard's expectations regarding future events and
operating performance within the meaning of Federal Securities
laws. These forward looking statements involve a number of risks
and uncertainties, certain of which are outside The Orchard’s
control, including the ability of The Orchard to distribute certain
products, videos and films and provide certain marketing and other
services. Additional factors that could cause actual results to
differ materially from those projected or suggested in any
forward-looking statements are contained in The Orchard's most
recent periodic reports on Form 10-K and Form 10-Q that are filed
with the Securities and Exchange Commission. Undue reliance should
not be placed on such forward-looking statements as they speak only
as of the date hereof, and The Orchard undertakes no obligation to
update these statements to reflect subsequent events or
circumstances except as may be required by law.
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