PLANO, Texas, Sept. 21, 2016 /PRNewswire/ -- Move aside,
Statue of David and the Mona Lisa. Cheetos, one of the flagship
brands from PepsiCo's Frito-Lay division, has Birds In
Paradise and Cheesemelion on display in an epic two-day
art installation in New York
City.
The online Cheetos Museum celebrates some of the most
awe-inspiring, unique shapes found by the most creative and
passionate Cheetos fans. Now, for a limited time, commuters and
New York City visitors will be
able to appreciate the finest pieces of Cheetos art in a pop-up
exhibit at the iconic Vanderbilt Hall of Grand Central Terminal
from 8:00 a.m. to 7:00 p.m.
September 21-22.
More than 40 one-of-a-kind pieces will be on display at the live
Cheetos Museum exhibit, including the top four finalist shapes and
Chester Cheetah's own pieces from the coveted Cheetos Museum
permanent collection. The pièce de résistance of the entire Cheetos
Museum collection, Hot Cheetos Cat, will also be unveiled
today. It was the top entrant in the summer program, earning
Victoria Prado of Corpus Christi, Texas, the $50,000 grand prize.
"The Cheetos Museum program celebrates our fans' imaginations
and, when it launched this summer, it inspired many Cheetos
curators to find the most unique shapes in their Cheetos. We were
blown away by the response - more than 100,000 submissions," said
Ryan Matiyow, senior director of
marketing, Frito-Lay. "Our pop-up museum gives fans the opportunity
to view some of these extraordinary Cheetos shapes in person. We
hope it inspires even more people to continue to showcase their
creativity on CheetosMuseum.com."
CheetosMuseum.com Unveils a Spooky New Contest and
Exhibit
The fun of Cheetos art will continue with a new contest this
Halloween season, and is highlighted
in the live exhibit with a ghostly Cheetos Monsterpiece
installation featuring Cheetos Bag of Bones. Fans can get in the
spirit of the spooky season, creating monster combinations using
the Cheetos Bag of Bones skeleton shapes of skulls, ribcages, bones
and hands. A photo and story of the ghoulish works of art can be
submitted for display in the Halloween exhibit at CheetosMuseum.com from
September 20 through October 31 at
www.CheetosMuseum.com. Fans will have the chance to receive a
variety of cash prizes and experiences, such as having their
Cheetos Monsterpiece immortalized in a scary short film that will
debut the week leading up to Halloween in select AMC theatres and at
CheetosMuseum.com. The fan with the most creative Cheetos
Monsterpiece submission will be awarded $50,000 as the grand prize winner.
For more information about the next Cheetos Museum exhibit and
contest this Halloween and beyond,
visit
www.CheetosMuseum.com.
Cheetos Museum Halloween
Contest Rules and Regulations
Full contest details and rules
can be found at
https://www.cheetosmuseum.com/official-rules
About Cheetos
Cheetos is one of many Frito-Lay brands
in North America - the
$14 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com, the Snack Chat
blog, http://www.snacks.com and on Twitter at
http://www.twitter.com/fritolay. Learn more about Cheetos by
visiting www.facebook.com/Cheetos.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$63 billion in net revenue in 2015,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.comhttp://www.pepsico.com/.
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SOURCE Frito-Lay North
America