Recurring Snack Survey Also Reveals More
Than Half of Us Have Bonded – With Friends or Even In-Laws! – Over
Our Mutual Love of Snacks
PLANO,
Texas, Feb. 2, 2023 /PRNewswire/ -- With Super
Bowl LVII just around the corner, consumers are looking forward to
not only rooting for their teams, but also enjoying their favorite
snacks alongside family and friends. Frito-Lay – the ultimate snack
authority – today released its latest Snack Index to ensure there
are no game day party fouls, as half of the country believes
running out of snacks is worse than their team losing the Super
Bowl.
"The Super Bowl is about more than just football, it's about
spending time with loved ones and snacking has become a big part of
that ritual," said Denise Lefebvre,
senior vice president of R&D for PepsiCo Foods. "That's why we
invest in understanding what our consumers want, so they can have
the right flavors, variety and snack styles to make their spreads a
touchdown everyone can celebrate."
When it comes to planning the perfect Super Bowl gathering,
Frito-Lay unearthed key insights to help party hosts set up their
get-togethers and snack spreads for a win:
Recipe for a Perfect
Party
- Stock up early and often: Nearly half of guests (49%) note
running out of snacks as worse than their team losing the Super
Bowl, with 3 in 5 guests (62%) preferring to make the dash for
snack refills during commercials rather than miss any game
time
- Get the party started: Nearly a quarter of people say the party
should start at lunch or earlier, with millennials (36%) and Gen Z
(26%) most eager for an early kickoff
- Add variety: Compared to previous years, 3 in 4 (71%) say
they're more excited to try new flavors or variations of their
favorite snacks in 2023
- Consider the guests: Millennials (61%) are the most eager to
try new snack flavors, followed by Gen Z (57%) and Gen X (52%). On
the other hand, baby boomers prefer to stick with tried-and-true
classic flavors at 38%
Perfecting the Snack
Lineup
- Though loyal to their favorites, Americans are equally open to
new flavor varieties. Half (50%) like to try new flavors rather
than just keeping to their classics
- Gen Z notes a love for flavor "dust," with nearly 3 in 5 (59%)
preferring snacks that leave remnants on their fingers, compared to
just 40% overall
- An overwhelming 95% of Americans say at least some of their
Super Bowl dishes will feature snacks served with the dish or as
part of the recipe – visit MoreSmilesWithEveryBite.com for
delicious game day recipes inspired by Frito-Lay and Quaker
favorites!
No Matter What, We Win
Together
- Looking for a great icebreaker? Try snacks. 59% of Americans
have bonded over snack preferences with people they have struggled
to make conversation with, including a partner's friends or family
(27%), co-workers (24%) and even strangers in the checkout line
(18%)
- Gen Z (79%) and millennials (72%) are the most likely people to
have connected with another person over snacks, followed by Gen X
(61%) and baby boomers (42%)
- Only 3 in 10 Americans have gotten into an argument over snack
flavors
For more information, visit FritoLay.com/Snack-Index.
Survey Methodology
This survey was conducted between January
12th and January 17th, 2023, among a national sample of
2,000 nationally representative US adults ages 18+. The interviews
were conducted using an email invitation and an online survey. The
data has been weighted to ensure an accurate representation of the
U.S. adult population ages 18+.
About Frito-Lay North
America
Frito-Lay North America is the
$19 billion convenient foods division
of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in
Purchase, NY. Frito-Lay snacks
include Lay's and Ruffles potato chips, Doritos and Tostitos
tortilla chips and branded dips, Cheetos snacks, Stacy's pita
chips, PopCorners pop-corned snack, SunChips multigrain snacks and
Fritos corn chips. The company operates 30+ manufacturing
facilities across the U.S. and Canada, more than 200 distribution centers and
services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay), on
Instagram (@fritolay) and on Facebook (Frito-Lay).
Frito-Lay at Super Bowl
LVII
Frito-Lay is proud to be a part of the celebrations leading up
to and during Super Bowl LVII. Key activations include:
- Super Bowl LVII Advertisements –
Doritos® will once again make a big splash with an
in-game commercial that encourages fans to TRY ANOTHER
ANGLE™ (teasers here and here). In addition,
PopCorners® is getting the Super Bowl advertising
treatment for the first time with an in-game commercial that
revives the most critically acclaimed television show of all time,
"Breaking Bad" (teasers here and here).
- Tost by Tostitos® –
Tostitos® launched its first pop-up restaurant,
Tost by Tostitos®, to give foodies a front row seat to a
new and unexpected way to experience Tostitos, the Official Chip
and Dip of the NFL. Reservations are currently available for lunch
and dinner February 9 - 11 at
TostbyTostitos.com.
- "Road to Super Bowl" – To celebrate the excitement
leading up to the big game, Frito-Lay and PepsiCo Beverages began
airing their joint "Road to Super Bowl" commercial during playoffs.
The road will end in Phoenix at
the on-site activation, Route 57, where consumers can snap a selfie
next to the "World's Largest Chip" with a larger-than-life
PopCorners®-shaped roadside attraction, run across the
field at the Cheetos® Motel Pool Dive to make a catch
into the foam-filled "Cheetos" endzone, sample bites created by
former and current NFL pros at the Lay's® Stay
Golden® Airstream® travel trailer, and
more.
- Taste of the NFL – In partnership with GENYOUth, a
non-profit organization which creates healthier school communities,
Frito-Lay, Quaker, and the PepsiCo Foundation will host Taste of
the NFL on Saturday, February 11, an
annual Super Bowl weekend purpose-driven event which features top
chefs and the star power of NFL players to raise critical funds to
help tackle hunger and food insecurity among youth. To purchase
tickets for Taste of the NFL and help End Student Hunger, visit
TasteoftheNFL.com.
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SOURCE Frito-Lay North
America