Sixteen years in the making, GoodWheat™
pasta redefines the pasta category with one simple ingredient as
consumers seek to amp up nutrition without sacrificing
taste
DAVIS,
Calif., June 1, 2022 /PRNewswire/ -- Pasta-lovers
seeking to add fiber to their diets without sacrificing taste will
soon be boiling over with joy with today's debut of GoodWheat™
pasta, a superior, single-ingredient noodle that delivers better
nutrition and unmatched taste. Developed by Arcadia Biosciences,
Inc.® (Nasdaq: RKDA), a producer and marketer of
plant-based health and wellness products, GoodWheat is an
innovative and healthy addition to the pasta category, marking the
company's continued expansion into better-for-you food and wellness
products.
GoodWheat pasta's five varieties – penne, spaghetti, fettuccine,
elbows and rotini – are now available in select retailers
nationwide, for $3.99 (SRP) for a
12-oz. package. Each pasta type is also sold in both 3-packs and
6-packs on Amazon, as well as variety packs in 3- and 6-packs.
"It's no secret that Americans love pasta, but until now,
families have had to choose between traditional pastas that deliver
on taste but aren't typically strong in nutritional content and
'healthier' veggie-based pastas that offer nutrition but are
lacking in taste and texture," said Laura
Pitlik, Arcadia's chief
marketing officer. "With GoodWheat, parents can feel good about
serving a crowd-pleasing meal to their families – even the kids
will love the amazing taste and benefit from the nutrition – taking
dinners from blah to brava!"
GoodWheat pasta contains four times the fiber of regular pasta –
with 8g per serving versus 2g in regular wheat pasta – a
significant health benefit for the 60 percent of U.S. adults[1] who
are seeking to increase their fiber intake to improve their
digestive health, cardiovascular health, weight management and
more. GoodWheat pasta is also rich in prebiotic fiber to support
gut health and immunity.
The health benefits of GoodWheat pasta extend far beyond fiber;
it also has 9g of protein per serving, which is about 25 percent
higher than most traditional pastas[2]. GoodWheat pasta has the
market's trusted Non-GMO certification, is certified kosher and is
USA Farm Grown, a key product
attribute for those seeking transparent sourcing. GoodWheat also
consists of one simple ingredient, in contrast to other common
pasta brands which use enriched wheat flour and add ingredients
such as xanthan gum.
"Our proprietary, premium wheat has been carefully cultivated
over the last 16 years, culminating in a great tasting pasta with
zero questionable ingredients," added Pitlik. "GoodWheat pasta
supports the efforts of parents working to nourish their families
with simple, clean and natural products. The food we eat plays a
significant role in our health, and we believe our next-generation
wheat will positively impact the wellbeing of people who want to
enjoy a better-for-you pasta worthy of even the best
Bolognese."
In recent taste tests, GoodWheat performed significantly better
than a leading veggie pasta and equal to a leading traditional
pasta, a testament to its superior wheat grain which is harvested
and milled into high-quality wheat flour. Cooked to perfection in
11-17 minutes, GoodWheat pasta is always al dente, and never bland,
gummy or mushy.
Arcadia – whose portfolio of
consumer nutrition, health and wellness brands also includes
Zola® coconut water, ProVaultTM,
SoulSpringTM, Saavy Naturals® – is focused on
growing its dynamic consumer products in on-trend categories.
GoodWheat pasta is the first product the company is introducing to
the market made with its proprietary wheat grain. Visit
eatgoodwheat.com to learn more, and follow GoodWheat on Facebook,
Instagram, Pinterest and TikTok @eatgoodwheat.
About GoodWheat™
Sixteen years in the making, GoodWheat™ is a unique,
breakthrough, better-for-you wheat, with nothing added and nothing
taken away. Our wheat is USA Farm
Grown and milled, and our pasta is Non-GMO Project Verified and
kosher certified. GoodWheat pasta is the first product introduced
by Arcadia to the market using our
proprietary wheat grain. Learn more at eatgoodwheat.com and follow
us on social media @eatgoodwheat on Facebook, Instagram, Pinterest
and TikTok.
About Arcadia Biosciences,
Inc.
With origins as a trailblazing developer of science-based
approaches to enhancing the quality and nutritional value of crops
and food ingredients, Arcadia Biosciences (Nasdaq: RKDA) is now a
producer of innovative, plant-based food, beverage and body care
products, including GoodWheat™, Zola® coconut water,
ProVaultTM, SoulSpringTM, and Saavy
Naturals®. The company's growing number of
offerings are designed to enhance quality and health benefits in an
array of consumer product categories. For more information,
visit www.arcadiabio.com.
1 Source: 2021 Food & Health Survey IFIC
May 2021
2 The leading traditional pasta brands have 7g protein
per serving.
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SOURCE Arcadia Biosciences, Inc.