FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Holland Michael A. 		2. Issuer Name and Ticker or Trading Symbol

rue21, inc. [ RUE ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
Chief Information Officer
(Last)          (First)          (Middle)

RUE21, INC., 800 COMMONWEALTH DR 		3. Date of Earliest Transaction (MM/DD/YYYY)

10/9/2013
(Street)

WARRENDALE, PA 15086
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   10/9/2013     J/K (1)    3359   D $42.00   (1) 11541   D    
Common Stock   10/9/2013     M    18575   A $8.00   30116   D    
Common Stock   10/9/2013     M    14740   A $11.80   44856   D    
Common Stock   10/10/2013     D (2)    44856   D $42.00   (2) 0   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Options   $8.00   10/9/2013     M         18575    1/4/2012   1/4/2018   Common Stock   18575   $0.00   0   D    
Stock Options   $11.80   10/9/2013     M         14740    7/24/2013   7/24/2019   Common Stock   14740   $0.00   0   D    
Stock Options   $34.27   10/10/2013     D   (3)       15000      (3) 4/5/2020   Common Stock   15000   $7.73   (3) 0   D    
Stock Options   $30.12   10/10/2013     D   (3)       13500      (3) 5/1/2021   Common Stock   13500   $11.88   (3) 0   D    
Stock Options   $27.26   10/10/2013     D   (3)       4000      (3) 3/19/2022   Common Stock   4000   $14.74   (3) 0   D    
Stock Options   $27.79   10/10/2013     D   (3)       6676      (3) 3/26/2023   Common Stock   6676   $14.21   (3) 0   D    
Restricted Stock Units     (4) 10/10/2013     D   (5)       4500      (5)   (5) Common Stock   4500   $42.00   (5) 0   D    
Stock Options   $29.46   10/10/2013     D   (3)       11000      (3) 8/10/2021   Common Stock   11000   $12.54   (3) 0   D    
Restricted Stock Units     (4) 10/10/2013     D   (5)       1333      (5)   (5) Common Stock   1333   $42.00   (5) 0   D    

Explanation of Responses:
( 1)  Pursuant to the Contribution Agreement by and among Rhodes Holdco, Inc. ("Parent"), Rhodes Holdings, L.P. ("Holdco"), and the Reporting Person, dated as of October 9, 2013, the Reporting Person contributed these shares of Common Stock to Holdco in exchange for limited partnership units in Holdco. Each of the shares of Common Stock contributed to Holdco was valued at $42 in the transaction.
( 2)  Pursuant to the Agreement and Plan of Merger by and among rue21, inc., Parent, and Rhodes Merger Sub, Inc., dated as of May 23, 2013 (the "Merger Agreement"), on the effective date of the merger contemplated by the Merger Agreement (the "Merger"), each of these shares of Common Stock, restricted stock units, and earned performance share units was automatically converted into the right to receive a cash payment of $42.00.
( 3)  Pursuant to the Merger Agreement, on the effective date of the Merger, each of these Stock Options, whether vested or unvested, was cancelled in exchange for a cash payment representing the excess of $42.00 over the exercise price of the Stock Option.
( 4)  Each of these unvested Restricted Stock Units previously reported on Table II represented a contingent right to receive one share of Common Stock.
( 5)  Pursuant to the Merger Agreement, on the effective date of the Merger, each of these unvested Restricted Stock Units previously reported on Table II was cancelled in exchange for a cash payment of $42.00.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Holland Michael A.
RUE21, INC.
800 COMMONWEALTH DR
WARRENDALE, PA 15086

Chief Information Officer

Signatures
/s/ Stacy Siegal, Attorney-in-Fact 10/11/2013
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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