Rackspace Technology Optimizes Zeotap Network Infrastructure by Implementing DevOps and Automating Internal Processes to Acce...
16 July 2021 - 12:27AM
Rackspace Technology® (NASDAQ: RXT), a leading end-to-end
multicloud technology solutions company, today announced it has
worked with Zeotap, a leading customer intelligence platform, to
optimize its network infrastructure by implementing DevOps and
automated internal processes to accelerate product delivery by 40%
and reduce its operations load by 80%.
Zeotap, a customer intelligence platform (CIP) helps brands
understand their customers and predict behaviors, allowing them to
improve customer engagement and enables them to build on a nucleus
of first-, second- and third-party data to win new customers and
grow their loyal base. Zeotap works with global brands, agencies
and publishers across Europe and Asia Pacific.
Due to their global success, Zeotap was growing quickly and
needed help optimizing its processes, streamlining its operations,
and increasing automation to build and deliver products faster. To
accomplish this, Zeotap migrated to Google Cloud Platform (GCP)
with several terabytes of data to manage, 400+ data pipelines to
monitor and a small internal IT team. Given the size of their
infrastructure, Zeotap knew it would need outside help managing its
rapid growth and optimization, so the company turned to Rackspace
Technology.
“Rackspace has created a robust “24/7/365” support ecosystem for
Zeotap, ensuring we get flawless support, backed by a TAM and
access to Google Cloud Platform Enterprise Support,” said, Aditya
Chandra, Vice President – Infrastructure & Information
Security, Zeotap. “With the help of Rackspace Service Blocks, we
can leverage Google Cloud expertise to ensure Zeotap is able to
follow best practices around privacy and compliance while deploying
solutions on Google Cloud and using its various SKUs.”
“The big investment in the first 90 days was to operationally
streamline a lot of the internal processes, make sure good
documentation and data hygiene were in place, and maturity in how
compliance was being addressed,” said Sandeep Bhargava, Managing
Director, APJ at Rackspace Technology. “We did a lot of that work
so Zeotap could run the business in a more predictable and
consistent fashion.”
“Given its global expertise in dealing with on-premises as well
as cloud solutions, Rackspace Technology can really add value
because they are better equipped to troubleshoot and handle complex
data operations,” said Ameya Agnihotri, Chief Technology Officer,
Zeotap.
About Rackspace TechnologyRackspace Technology
is a leading end-to-end multicloud technology services company. We
can design, build and operate our customers’ cloud environments
across all major technology platforms, irrespective of technology
stack or deployment model. We partner with our customers at every
stage of their cloud journey, enabling them to modernize
applications, build new products and adopt innovative
technologies.
Media ContactNatalie SilvaRackspace Corporate
Communicationspublicrelations@rackspace.com
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