SOUTHLAKE, Texas, June 20, 2019 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading technology provider to
the global travel industry, today announced its alliance with
Cheetah Digital, the world's foremost independent, enterprise
cross-channel marketing technology company. Through the
collaboration, Sabre has incorporated the cloud-based Cheetah
Loyalty solution into the Sabre Commercial Platform, adding
loyalty management capabilities to the platform's comprehensive
offerings and providing a successor to Sabre's Frequent Flyer
Manager technology.
The joint effort enables Sabre customers that use Cheetah
Loyalty as part of the Sabre Commercial Platform to not only manage
loyalty programs, but also better market to consumers in the
digital age, strengthening carriers' abilities to retain and
attract customers while spurring new revenue.
With Cheetah Loyalty, brands are able to create comprehensive
marketing programs that deliver unique experiences and engage
customers in new ways – from acquisition to loyalty. Unlike
traditional loyalty management solutions that only recognize and
reward customers' transactional behavior, Cheetah Loyalty
synthesizes millions of digital signals, providing real-time
behavioral, transactional and contextual data of loyalty members.
With meaningful insights into customers' behaviors and values,
marketers are better enabled to personally recognize and reward
loyal behaviors across mobile, web, social, email, mobile app, and
point-of-sale touchpoints.
"The competitive travel industry is increasingly driven by
personalization and real-time data activation, and we value the
opportunity to innovate with a recognized leader such as Sabre,"
said Jon Siegal, vice president of
global loyalty sales, Cheetah Digital.
Sabre's airline customers will have richer portraits of their
travelers, informed by traditional profile indicators, as well as
more robust predictors, such as preferences shared on social media
and customer segmentation using machine learning insights. In
addition to the ability to create targeted offers, airlines will
have access to ready-to-run mobile apps for consumer engagement and
transactions, real-time engagement analysis and data identifying
potentially high-value customers.
"Customer loyalty is at the core of the Sabre Commercial
Platform," said Rodrigo Celis,
senior vice president, product management, commercial solutions at
Sabre Airline Solutions. "Cheetah Digital shares our commitment to
innovation, and we expect the incorporation of Cheetah Loyalty to
be a gamechanger for our airline customers by combining the power
of Sabre offer management and data with Cheetah Digital's loyalty
expertise. Given these natural complements, and the ability to
scale to growing airlines' needs, we anticipate carriers will
readily embrace this collaboration."
About Sabre Corporation
Sabre Corporation is the leading technology provider to the global
travel industry. Sabre's software, data, mobile and distribution
solutions are used by hundreds of airlines and thousands of hotel
properties to manage critical operations, including passenger and
guest reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About Cheetah Digital
Cheetah Digital is the world's
largest independent enterprise cross-channel marketing technology
company. We provide a unique combination of technology and in-house
professional services that marketers require to manage the breadth
of data they possess and to deliver on the complex channel
execution required to create lasting customer relationships. We are
a business partner to the world's best brands, including
Williams-Sonoma, American Express and Hilton. Cheetah Digital is a
global business with employees in 25 offices across 13 countries.
For more information, visit www.cheetahdigital.com.
SABR-F
Media Contacts:
Cassidy
Smith
Sabre
Cassidy.Smith@sabre.com
BLASTmedia for Cheetah Digital
cheetahdigital@blastmedia.com
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SOURCE Sabre Corporation