The three-year agreement will provide the
agency community access to Avianca's content worldwide through the
Sabre marketplace, including NDC offers
SOUTHLAKE, Texas, July 19,
2022 /PRNewswire/ -- Sabre Corporation
(NASDAQ: SABR), a leading software and technology provider that
powers the global travel industry, today announced a new
distribution agreement with Avianca, the largest flag carrier in
Colombia, which will help enable
the airline to power future revenue growth while reaching new
market segments.
Avianca selected Sabre's global distribution system (GDS) to
distribute its flights and services, providing Sabre-connected
travel buyers and agencies with access to relevant content and
choices. Avianca will also distribute its New Distribution
Capability (NDC) content through the Sabre marketplace.
"Embracing NDC distribution and creating more differentiated
content that reflects the needs and wants of today's traveler is
more important than ever. At Avianca we are convinced that
implementing NDC at scale is key to deliver better content and
solutions to travelers," said Catalina Nannig, vice president
of Sales & Distribution at Avianca. "Sabre is an important
partner, and its robust and scalable solutions can help us optimize
our global distribution strategy. We're thrilled to be joining
Sabre's Beyond NDC family at this key moment for the
travel industry."
Founded in 1919, Avianca is headquartered in Bogotá,
Colombia, with its main hub at El
Dorado International Airport. The airline offers over 60
destinations in the Americas and Europe.
Going beyond NDC is a corporate priority for Sabre as an enabler
of its vision to be the premier global technology platform in
travel. Today, more than 3,000 agencies are shopping, booking,
and servicing NDC content through the Sabre marketplace. Sabre is
engaged with more than 25 airlines to distribute their NDC content
through its GDS.
"As travel demand continues to pick up, NDC enables a more
dynamic distribution environment where it is easier to adapt to
changing market conditions," said Ana María Escobar, vice president
of Sales & Customer Management – Airlines, Latin America & the Caribbean, Sabre Travel Solutions. "NDC is
valuable for the airline, agency, and traveler, so we're thrilled
to have Avianca join us as we continue to drive
our long-term Beyond NDC retailing and distribution
vision forward."
Sabre continues to invest in developing airline retailing
technology to directly support specific airline distribution
strategies and enable agencies efficient access and the ability to
shop, book, and service new product offerings. The flexible and
scalable nature of Sabre's broad suite of products can help
airlines drive increased revenue, reduce costs, and deliver more
personalized travel experiences.
About Sabre Corporation
Sabre Corporation is a leading software and technology company
that powers the global travel industry, serving a wide range of
travel companies including airlines, hoteliers, travel agencies and
other suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveler
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Avianca Group
AVIANCA GROUP INTERNATIONAL
LIMITED includes Avianca -Star Alliance member-,
LifeMiles and Avianca Cargo. In passenger
transportation and with more than 102 years of continuous operation
since 1919, Avianca is the leading airline in
Colombia, Ecuador, Central
America and has one of the largest airline operations in
Latin America with 130 routes,
3,800 weekly flights and a fleet of more than 110 Airbus 320 and
Boeing 787 Dreamliner aircraft, connecting to around 65
destinations in the Americas and Europe. More than 10 million members and 450
allied brands are part of its loyalty
program, LifeMiles, one of the largest in the region.
In cargo transportation, Avianca Cargo is a leader
in the region and is the main airline in different markets in the
Americas. It serves more than 50 destinations with a fleet of
Airbus A330 freighters, along with its operation of passenger
aircraft bellies. Avianca successfully emerged from Chapter 11 at
the end of 2021 and today, has a team of more than 12,000 people
committed to providing safe, convenient, affordable and friendly
service to its customers. More information is available
at www.avianca.com
SABR-F
Sabre Contacts:
Media
Kristin
Hays
kristin.hays@sabre.com
Heidi
Castle
heidi.castle@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation