RESTON, Va., March 18, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced the top
broadcast and cable television programs for viewer engagement for
the week ending March 7, 2021.
"Royalty-related programming reigned supreme this week," said
Paul Dergarabedian, Senior Media
Analyst, Comscore. "CBS's Primetime Special 'Oprah with Meghan and
Harry' topped the broadcast chart, captivating the curious eyes and
minds of viewers. On cable, Hallmark's made-for-TV movies 'Fit for
a Prince' and 'Crown for Christmas' grabbed the #1 and #17 spots,
respectively, signaling viewers' interest extends beyond real
royals."
TOP VIEWER ENGAGEMENT: BROADCAST TELECASTS (Week
Ending March 7, 2021)
RANK
|
STICKINESS
INDEX
|
RATING
RANK
|
TELECAST
|
NETWORK
|
DAY
|
1
|
167
|
1
|
Oprah With Meghan and
Harry: A CBS Primetime Special
|
CBS
|
3/7/2021
|
2
|
152
|
155
|
Enamorándonos
|
UNIMAS
|
3/2/2021
|
3
|
146
|
91
|
Dulce
ambición
|
UNIV
|
3/1/2021
|
4
|
145
|
79
|
Vencer el
desamor
|
UNIV
|
3/2/2021
|
5
|
144
|
11
|
Blue
Bloods
|
CBS
|
3/5/2021
|
6
|
142
|
108
|
La hija del
embajador
|
UNIV
|
3/5/2021
|
7
|
140
|
3
|
The Voice
|
NBC
|
3/1/2021
|
8
|
139
|
7
|
FBI
|
CBS
|
3/2/2021
|
9
|
138
|
4
|
NCIS
|
CBS
|
3/2/2021
|
10
|
136
|
139
|
Buscando a
Frida
|
TELMUN
|
3/5/2021
|
11
|
135
|
33
|
9-1-1: Lone
Star
|
FOX
|
3/1/2021
|
12
|
135
|
12
|
FBI: Most
Wanted
|
CBS
|
3/2/2021
|
13
|
134
|
18
|
Magnum
P.I.
|
CBS
|
3/5/2021
|
14
|
132
|
25
|
9-1-1
|
FOX
|
3/1/2021
|
15
|
130
|
123
|
Exatlón Estados
Unidos
|
TELMUN
|
3/7/2021
|
16
|
129
|
101
|
¿Te acuerdas de
mí?
|
UNIV
|
3/2/2021
|
17
|
129
|
134
|
La suerte de
Loli
|
TELMUN
|
3/2/2021
|
18
|
128
|
162
|
Undisputed III:
Redemption
|
UNIMAS
|
3/7/2021
|
19
|
125
|
60
|
The
Resident
|
FOX
|
3/2/2021
|
20
|
125
|
13
|
American
Idol
|
ABC
|
3/7/2021
|
[CBS is owned by
ViacomCBS; NBC and Telemundo are owned by NBCUniversal; UniMas and
Univision are owned by Univision Communications; FOX is owned by
the Fox Corporation; ABC is owned by the Walt Disney
Company.]
|
TOP VIEWER ENGAGEMENT: CABLE TELECASTS (Week Ending
March 7, 2021)
RANK
|
STICKINESS
INDEX
|
RATING
RANK
|
TELECAST
|
NETWORK
|
DAY
|
1
|
153
|
32
|
Fit for a
Prince
|
HALL
|
3/6/2021
|
2
|
148
|
1
|
2021 NBA All-Star
Game1
|
TNT
|
3/7/2021
|
3
|
147
|
100
|
The Walking
Dead
|
AMC
|
3/7/2021
|
4
|
142
|
41
|
The Curse of Oak
Island
|
HST
|
3/2/2021
|
5
|
140
|
48
|
When Calls the
Heart
|
HALL
|
3/7/2021
|
6
|
140
|
120
|
Tyler Perry's
Sistas
|
BET
|
3/3/2021
|
7
|
139
|
196
|
Married at First
Sight
|
LIFE
|
3/3/2021
|
8
|
138
|
85
|
90 Day
Fiance
|
TLC
|
3/7/2021
|
9
|
138
|
864
|
La Rosa de
Guadalupe
|
GALA
|
3/6/2021
|
10
|
137
|
71
|
WWE Monday Night
Raw
|
USA
|
3/1/2021
|
11
|
136
|
138
|
Tyler Perry's The
Oval
|
BET
|
3/2/2021
|
12
|
134
|
327
|
Dangerous
Medicine
|
LMN
|
3/5/2021
|
13
|
129
|
106
|
Gold Rush
|
DSC
|
3/5/2021
|
14
|
129
|
148
|
The Real Housewives
of New Jersey
|
BRAVO
|
3/3/2021
|
15
|
127
|
406
|
Death Saved My
Life
|
LMN
|
3/4/2021
|
16
|
127
|
156
|
The Real Housewives
of Atlanta
|
BRAVO
|
3/7/2021
|
17
|
127
|
111
|
Crown for
Christmas
|
HALL
|
3/5/2021
|
18
|
127
|
223
|
Married to
Medicine
|
BRAVO
|
3/7/2021
|
19
|
126
|
410
|
Basketball
Wives
|
VH1
|
3/2/2021
|
20
|
125
|
386
|
VH1 Family Reunion:
Love & Hip Hop Edition
|
VH1
|
3/1/2021
|
1. From State Farm
Arena in Atlanta.
|
|
[History Channel,
Lifetime and Lifetime Movie are owned by A&E Networks; American
Movie Classics is owned by AMC Networks; BET: Black Entertainment
Television and VH1 are owned by ViacomCBS; Hallmark is owned by
Crown Media Family Networks; Discovery Channel and TLC are owned by
Discovery Communications, Inc.; Bravo and USA are owned by
NBCUniversal; TNT: Turner Network Television is owned by
WarnerMedia; Galavision is owned by Univision
Communications.]
|
|
The Stickiness
Index is powered by Comscore's TV Essentials and excludes
local programming and all premium non-ad-supported
channels.
|
Comscore's TV engagement rating, also known as the Stickiness
Index, ranks primetime ad-supported cable and broadcast telecasts
by level of viewer engagement, which is determined by comparing the
average percentage viewed of each telecast to that of all primetime
telecasts with the same duration. Telecasts with the most engaged
viewers have a higher Stickiness Index, indicating that more of the
audience is tuned in—or engaged—for the duration of the
telecast.
With more than a decade of experience measuring television
viewership from return path devices across tens of millions of
households in all local markets, Comscore is a trusted source for
television viewing data. Comscore is also a leader in advanced
audiences, which allow the industry to go beyond age and gender to
transact on consumer behaviors, interests and lifestyles. This
enables TV stations, networks, advertisers, agencies and media
companies at both the local and national levels to effectively find
and reach their ideal audiences to maximize their revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/comscore-reports-tv-viewing-engagement-for-week-ending-march-7-2021-301249817.html
SOURCE Comscore