Stein Mart Forms “SMart Council” of Diverse Female Business Leaders
24 September 2019 - 10:30PM
Stein Mart (NASDAQ: SMRT) today announced its SMart Council (SMC),
a panel of 13 accomplished, fashion-savvy businesswomen from key
markets throughout the U.S. where the company operates. The panel
will provide insight into their shopping patterns, what issues
frustrate them, offer solutions and share objective views of their
Stein Mart shopping experiences to generate ideas to improve the
customer experience.
The women were hand-selected from various backgrounds,
ethnicities, age and geographic areas, to include a well-rounded
mix of Stein Mart’s core customers – business professionals,
mothers, fitness fanatics, travel gurus, foodies and more.
“This talented and diversified group of women represents a broad
range of female shoppers and brings extensive business knowledge to
the SMC. Whether dressing for work or a workout, a special
occasion, or downtime with their friends and families, our SMC
members have opinions about what they wear and how they shop,” said
MaryAnne Morin, President of Stein Mart. “Better understanding
customer preferences is central to our growth, and we look forward
to gaining valuable insights from these dynamic women.”
The SMart Council will participate in a variety of conversations
and activities structured to leverage their talents and expertise,
covering topics such as brand perception, fashion preferences,
loyalty programs, and promotions.
“I’m a big Stein Mart fan, and always try to dress in a
fashion-forward, professional manner as the CFO for a Fortune 500
public company,” said Kelly Groh, SMC member and executive vice
president and chief financial officer at Genworth Financial in
Richmond, Va. “I love to travel for work and personal, so I tend to
focus on similar color palettes, easy-care and easily packable
clothing. I look forward to sharing my insights and learning from
other accomplished women on the SMart Council. What a great way for
Stein Mart to connect with its customers and evolve its
business!”
About Stein Mart:Stein Mart, Inc. is a
national specialty off-price omni retailer offering designer and
name-brand fashion apparel for him, for her and now for Kids!, home
décor, accessories and shoes. Stein Mart provides real
value that customers love every day. The company operates 283
stores across 30 states. For more information, please
visit www.SteinMart.com.
For more information: Linda Tasseff, Director
of External Communications and Investor
Relationsltasseff@steinmart.com 904-858-2639
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