SONIC® Focuses on Breakfast Quality with Launch of Green Mountain Coffee®
04 February 2016 - 11:55PM
Business Wire
Launches With New Breakfast Express Deal
SONIC Drive-In (NASDAQ: SONC), the nation’s largest chain of
drive-in restaurants, is raising the bar for breakfast quality by
announcing a partnership with Keurig Green Mountain, Inc. (NASDAQ:
GMCR), a personal beverage system company, to offer hot, fresh
Green Mountain Coffee®. The addition of Green Mountain Coffee® to
SONIC’s popular breakfast lineup represents SONIC’s latest step
towards creating new distinctively delicious beverages, for every
guest’s taste preference.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160204005293/en/
Green Mountain Coffee® (Photo: Business
Wire)
To complement the launch of Green Mountain Coffee® at its
drive-ins, SONIC invites guests to kick start their day the right
way with a new Breakfast Express deal, featuring a Breakfast
Burrito and a Green Mountain Coffee® or fountain drink for only $3,
ready in two minutes guaranteed.*
“SONIC takes pride in offering one of the best breakfast lineups
in the industry and we continually seek new ways to provide our
guests the best quality and value in new and innovative ways,” said
Scott Uehlein, vice president of product innovation and development
for SONIC. “When it comes to sourcing and roasting the finest
coffee available, the Green Mountain Coffee brand is second to
none. Value, quality and speedy service are several of the
cornerstones of the SONIC brand’s commitment to its customers, and
this new partnership and Breakfast Express deal raise the bar in
the ongoing QSR breakfast wars.”
SONIC bolsters its breakfast offering by launching the
partnership with Green Mountain Coffee®, a brand that prides itself
in roasting the highest quality coffee in the world while building
strong, lasting relationships with the farmers who grow it. SONIC
guests will now be treated to a smooth, aromatic and mild blend
from Green Mountain Coffee®, made exclusively from 100 percent
Arabica specialty grade Fair Trade Certified™ coffee beans, from
Central and South America.
Founded in 1981 in Waitsfield Vermont, Green Mountain Coffee®
has grown from a local coffee shop to America’s #1 Single Serve
Coffee Brand1.
Made with scrambled eggs, melty cheddar cheese and crispy bacon
or savory sausage, all wrapped in a warm flour tortilla, SONIC
Breakfast Burritos are one of the most popular items on the brand’s
breakfast menu. Pair with a Green Mountain Coffee® or fountain
drink for $3 in two minutes or less for a morning kick-start you
can only get at SONIC.
Guests can enjoy the perfect brew to start the day or perk up in
the afternoon since SONIC's entire breakfast menu is available all
day.
* Tax not included. Offer applies to one Breakfast Burrito and
one Green Mountain Coffee®, Soft Drink, Iced Tea or Limeade only.
Excludes orders containing additional items, substitutions or
Add-Ins and Add-Ons. For a limited time only at participating SONIC
Drive-Ins. See menu for details.
1 IRI Infoscan data, Single Cup Coffee Sub-Category, Total U.S.-
IRI Multi Outlet, 52 week period ending 12/20/15
About SONIC, America’s
Drive-In
SONIC, America’s Drive-In is the nation's largest drive-in
restaurant chain serving more than 3 million customers every day.
Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and
operated by local business men and women. Over more than 60 years,
SONIC has delighted guests with signature menu items, more than 1.3
million drink combinations and friendly service by iconic Carhops.
Since the 2009 launch of SONIC’s Limeades for Learning
philanthropic campaign in partnership with DonorsChoose.org, SONIC
has donated more than $5 million to public school teachers
nationwide to fund essential learning materials and innovative
teaching resources to inspire creativity and learning in today's
youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC),
please visit sonicdrivein.com and please visit or follow us on
Facebook and Twitter. To learn more about SONIC’s Limeades for
Learning initiative, please visit Limeadesforlearning.com.
SONC-M
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160204005293/en/
for SONIC Drive-InMatthew Young,
512-542-2802Matthew.Young@cohnwolfe.com
Sonic (NASDAQ:SONC)
Historical Stock Chart
From Apr 2024 to May 2024
Sonic (NASDAQ:SONC)
Historical Stock Chart
From May 2023 to May 2024