Taboola and AP News Renew Exclusive Relationship, Expanding Implementations to Include Header Bidding, Video Placements and More
16 August 2023 - 11:00PM
Taboola (Nasdaq: TBLA), a global leader in powering recommendations
for the open web, today announced a renewal of its agreement with
independent, global news organization The Associated Press, whose
AP News site and mobile app reach 156 million pageviews per month.
Through the agreement, AP News will implement a
variety of new Taboola features including a Header Bidding
integration through AP’s relationship with Sovrn as a header
bidding wrapper and managed service provider. The Header Bidding
capability expands on a native bidding service originally launched
by Taboola in April 2022. Publishers benefit from Taboola Header
Bidding by driving higher bid density and higher yield with their
existing display ad units. AP News will also incorporate video reel
placements, which drive higher user engagement while also opening
up new premium demand channels.
AP News will keep existing Taboola
implementations including Taboola Feed, a seamlessly integrated
feed that provides readers with personalized content, including
video, sponsored and organic options, for a more engaging
experience. In addition, AP News will continue to implement
Taboola's Explore More across its network, an offering designed to
increase session depth and engage users visiting publisher sites
directly from social media and apps. AP News will also continue
utilizing Taboola Newsroom, an offering that provides unique
insights, sourced from Taboola’s dataset of 500 million daily
active users, which inform how to create more engaging content and
discover new coverage areas that drive loyal readership.
“The Associated Press reaches more than half the
world’s population on a daily basis and has earned the trust of its
readers, thanks to a commitment to telling factual stories,” said
Adam Singolda, CEO and founder at Taboola. “We’re honored that AP
continues to choose Taboola for content recommendations, and began
working with us exclusively for Taboola Recommendation Reel video.
We are excited to introduce new Taboola offerings like Header
Bidding, which will further support their high caliber journalism
by providing more ways for them to grow through monetization.”
“We look forward to continuing our work with
Taboola as we take steps to increase engagement with our AP News
audience,” said Drew Stoneman, AP vice president of consumer
revenue. “It’s important that AP’s fact-based, nonpartisan
journalism be available to as wide an audience as possible.”
About TaboolaTaboola powers
recommendations for the open web, helping people discover things
they may like.
The company’s platform, powered by artificial
intelligence, is used by digital properties, including websites,
devices and mobile apps, to drive monetization and user engagement.
Taboola has long-term partnerships with some of the top digital
properties in the world, including CNBC, BBC, NBC News, Business
Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to
reach over 500 million daily active users in a brand-safe
environment. Following the acquisition of Connexity in 2021,
Taboola is a leader in powering e-commerce recommendations, driving
more than 1 million monthly transactions. Leading brands including
Walmart, Macy’s, Wayfair, Skechers and eBay are among key
customers.
Learn more at www.taboola.com and follow
@taboola on Twitter.
About APThe Associated Press is
an independent global news organization dedicated to factual
reporting. Founded in 1846, AP today remains the most trusted
source of fast, accurate, unbiased news in all formats and the
essential provider of the technology and services vital to the news
business. More than half the world’s population sees AP journalism
every day. Online: www.ap.org
Disclaimer – Forward-Looking
StatementsTaboola (the “Company”) may, in this
communication, make certain statements that are not historical
facts and relate to analysis or other information which are based
on forecasts or future or results. Examples of such forward-looking
statements include, but are not limited to, statements regarding
future prospects, product development and business strategies.
Words such as “expect,” “estimate,” “project,” “budget,”
“forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,”
“should,” “believes,” “predicts,” “potential,” “continue,” and
similar expressions are intended to identify such forward-looking
statements but are not the exclusive means for identifying such
statements. By their very nature, forward-looking statements
involve inherent risks and uncertainties, both general and
specific, and there are risks that the predictions, forecasts,
projections and other forward-looking statements will not be
achieved. You should understand that a number of factors could
cause actual results to differ materially from the plans,
objectives, expectations, estimates and intentions expressed in
such forward-looking statements, including the risks set forth
under “Risk Factors” in our Registration Statements on Form F-1 and
F-4 and our other SEC filings. The Company cautions readers not to
place undue reliance upon any forward-looking statements, which
speak only as of the date made. The Company does not undertake or
accept any obligation or undertaking to release publicly any
updates or revisions to any forward-looking statements to reflect
any change in its expectations or any change in events, conditions
or circumstances on which any such statement is based.
Nicole Gergits, nicole.g@taboola.com
Taboola com (NASDAQ:TBLA)
Historical Stock Chart
From Aug 2024 to Sep 2024
Taboola com (NASDAQ:TBLA)
Historical Stock Chart
From Sep 2023 to Sep 2024