GetThere Enhances Online Hotel Content for Business Travelers with VFM Interactive's Videos and Virtual Tours; Digital Media fr
12 July 2006 - 9:00PM
Business Wire
GetThere(R), the world's leading online corporate travel
reservation technology, is implementing rich media from VFM
Interactive to enhance the hotel shopping process for business
travelers. The agreement to deploy VFM's technology this quarter
complements GetThere's ongoing initiatives to deliver more
information to travelers at the point of purchase, highlighted by
the integration of the consumer-friendly Travelocity(R) hotel
database last year. VFM Interactive is the leading end-to-end
provider of rich media management, production and distribution for
the hotel industry. Corporate travelers booking online via GetThere
will gain access to VFM's photos, videos and virtual tours from
more than 10,000 participating properties when they click on
specific hotels to view images and specific information on
amenities and local attractions. VFM's hotel media distribution
network, already with significant reach in the leisure market, now
touches the majority of Fortune 500 corporate travel intranets.
GetThere's booking engine, used by 62 percent of the Fortune 200,
accounted for $6.3 billion in corporate travel in 2005. GetThere
will showcase VFM's rich hotel content in Booth # 1644 at next
week's National Business Travel Association convention in Chicago.
"In order to drive hotel policy compliance by business travelers,
it's critical to deliver superior imagery and content in the
shopping process," said Suzanne Neufang, vice president of product
marketing for GetThere. "VFM's high-quality digital media shows
travelers multiple aspects of a hotel, enhancing their comfort
level with the property and their overall booking experience.
Corporate travel managers benefit as well, with better-informed
travelers more likely to book at company-preferred hotels."
"PhoCusWright tells us that business travel is now the
fastest-growing segment of online travel, so that is clearly the
place we plan to be," said Paolo Boni, president and CEO of VFM.
"Our agreement with a market leader like GetThere certainly
underscores this commitment. VFM is delighted to help facilitate
more educated hotel booking choices by the thousands of business
travelers using the GetThere online booking system." About GetThere
GetThere is the leading global online corporate travel reservation
technology, surpassing $6.3 billion in gross travel bookings in
2005. An established innovator in the global travel arena, GetThere
enables global corporations and government agencies to provide a
convenient way for employees to book travel and plan meetings
online while significantly reducing costs. GetThere's advanced
technology works with all major global distribution systems (GDS)
and all travel management companies. More than 3,000 corporations,
including a majority of Fortune 200 companies that have online
booking sites, use GetThere. More information is available at
www.getthere.com. Sabre Holdings Corporation (NYSE:TSG) is a world
leader in travel commerce, retailing travel products and providing
distribution and technology solutions for the travel industry. More
information about Sabre Holdings is available at
http://www.sabre-holdings.com. About VFM Interactive VFM
Interactive is the leading end-to-end provider of rich media
management, production and distribution for the hotel and travel
industry. VFM helps travel companies maximize their brand
penetration online through the power of rich media marketing that
includes still images, rich media videos, 360-degree virtual tours
and Flash productions. VFM offers its clients access to the largest
and fastest-growing distribution network of more than 20,000
distribution points where consumers are most often researching and
purchasing travel products. These distributors include online
travel agencies, travel suppliers, search portals, and GDSs such as
Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines,
Yahoo!, SideStep, and Worldspan. VFM's clients include more than
10,000 hotels and resorts from brands and management companies such
as Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn,
Interstate, La Quinta, Le Meridien, Marriott, MGM, Outrigger,
Radisson, Regent, Sheraton, W, Westin, and Wyndham. To learn more,
visit www.vfmii.com.
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