TechTarget Recognized as Innovative Company of the Year by Connectiv
05 October 2017 - 7:09AM
Business Wire
Global B2B technology purchase intent data and services company
TechTarget, Inc. (Nasdaq: TTGT) today announced that it has been
recognized as the “Innovative Company of the Year” by Connectiv at
their annual Innovation Awards Festival held in New York City on
September 28, 2017. The Innovative Company of the Year is awarded
each year to a company that embeds innovation into its business
model, operations, culture and vision.
The Connectiv Innovation Awards recognize ground-breaking
innovations bringing solutions to challenges seen within the B2B
space. The competition is held annually and judged by a panel of
respected business leaders. Connectiv is a division of SIIA, the
leading trade association for the software and information
industries with the goal of “accelerating innovation in technology,
data and media.”
TechTarget was recognized on the strength of its IT Deal Alert
Priority Engine platform, the ground-breaking, SaaS-based data and
marketing analytics tool that provides direct, real-time access to
ranked accounts and named prospects actively researching enterprise
technology purchases in specific markets. By consolidating intent
signals, account rankings and named active prospects in one place,
directly integrated within sales and marketing workflows, Priority
Engine is helping organizations drive significant results more
simply and effectively.
“It is a tremendous honor for TechTarget to receive this award,”
said Michael Cotoia, TechTarget CEO. “Innovation is the driving
force behind TechTarget’s leading portfolio of marketing and
purchase intent insight solutions, powered by Priority Engine. The
unique purchase intent insight we deliver is helping our customers
generate demand more efficiently, accelerate ABM effectiveness and
deliver a more substantive contribution to sales.”
TechTarget has become a leader in the market because of how its
unmatched purchase intent insight is created and delivered.
Insights available within the Priority Engine platform are fueled
by the depth of content across TechTarget’s network of over 140
enterprise technology-specific websites and over 10,000 unique IT
topics. The content across this network is specifically designed to
aid enterprise technology buyers in making real purchase decisions
and TechTarget helps marketing and sales teams understand
directly observed - not inferred or modeled – buyer behavior
in ways that are not available from other sources.
To learn more about TechTarget’s innovative intent-based
marketing and sales solutions, visit TechTarget.com/Products.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
©2017 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Priority Engine is a
trademark of TechTarget. All other trademarks are the property of
their respective owners.
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TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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