Kinective Media by United Airlines is the only
media network that uses insights from travel behaviors to connect
customers to personalized advertising, experiences and offers from
leading brands
Advertising technology platform uses United's
data to create anonymized audience segments that marketers can
reach on the airline's mobile app, inflight entertainment screens
and more
United is already working with dozens of
global brands and agencies including Norwegian Cruise Line,
Macy's, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG
Hotels & Resorts and Dentsu
Commercial launch planned at Cannes
Lions International Festival of Creativity
CHICAGO, June 7, 2024
/PRNewswire/ -- United Airlines today announced the launch
of Kinective Media by United Airlines - the first media
network that uses insights from travel behaviors to connect
customers to personalized, real-time advertising, content,
experiences and offers from leading brands.
The new technology platform gives marketers the opportunity to
scale their reach across a wide range of channels including
United's award-winning mobile app and inflight entertainment
screens. And the airline expects its MileagePlus® members will
receive additional value through more personalized and real-time
offers and experiences that drive even greater loyalty.
Kinective Media is already working with brands such as Norwegian
Cruise Line, Macy's, Chase United Co-Brand Credit Cards,
TelevisaUnivision, IHG Hotels & Resorts, as well as agency
groups like Dentsu. The focus is on premium brand relationships
across key verticals such as retail, luxury goods, financial
services, automotive, media brands and travel.
Kinective Media plans a formal commercial launch at the
Cannes Lions International Festival of Creativity.
"We've built a first-of-its-kind, real-time, adtech-enabled
traveler media network where brands have already started connecting
to premium audiences at an unmatched scale," said Richard Nunn, CEO of MileagePlus. "Unlike some
commerce media platforms, United gives brands across a wide range
of industries the ability to reach engaged customers throughout the
entire marketing funnel – from brand consideration to conversion –
in a way that's highly personalized and relevant, and we're already
seeing impressive results. There has been a huge strategic shift
within this high growth sector in the past five years where
advertisers and brands have come together to determine how best to
connect with consumers in a way that's valuable, effective and
personalized."
Kinective Media aims to enhance the travel experience while
growing the trust that travelers place in United. Advertisers
cannot access the personally identifiable information of United
customers - instead, Kinective Media leverages the insights of U.S.
customers aged 18 and over to create aggregated and anonymized
audience segments that it offers to Kinective Media advertisers.
All U.S. customers have the option to opt-out of Kinective Media
targeted advertising at any time.
United's Mobile App and Inflight Entertainment
Screens
Kinective Media partners can scale their content through two of
United's most impactful media channels, among others: its
award-winning mobile app and the growing number of inflight
entertainment screens across the airline's fleet, which are among
the most addressable media assets in the industry.
- The United Mobile App – United has the world's most
downloaded airline mobile app, with 110+ million total downloads
across IOS & Android and nearly 100 million sessions per
month.
- United continually seeks to add new, industry-first features to
help travelers save time and make the travel experience even easier
including the ability to automatically switch from a middle seat to
a window or aisle if it becomes available by choosing a seat
preference in the seat map, and live personalized flight
notifications with Live Activities for iPhone.
- Seatback Entertainment – United has nearly 100,000
seatback screens across its fleet, with plans to grow these numbers
as the airline takes delivery of new airplanes and retrofits
existing aircraft as part of its United Next plan.
There is the potential for 3.5 hours of attention per traveler,
based on average flight time. United's seatback screen content –
which is also available on customer's personal devices –includes
free access to more than 2,800 movies and shows, as well as a new
3D moving map, personalized connecting gate information and
digitized food and drink menus. The inflight content is available
in more than 20 different languages.
The new United signature interiors include 16-inch HD touch screens
in each United Polaris® business class seat, 13-inch screens in
every first class seat and 10-inch screens in every United Economy
seat.
For more information about Kinective Media by United Airlines,
visit http://kinectivemedia.com.
About MileagePlus
MileagePlus is one of the most valuable airline loyalty programs
in the world with nearly 40 million active members, and more than
100 program partners. In 2020, United pioneered an industry-first
transaction when it secured financing against MileagePlus and
today some analysts value the program at more than $22 billion. Over the past several years,
United has continually improved MileagePlus including a change
so that miles never expire, the introduction of PlusPoints, an
industry-leading upgrade benefit for Premier® members and most
recently, a feature that lets members 'pool' their miles into a
shared account to maximize the options for group trips.
About United
At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los
Angeles, New
York/Newark, San Francisco and Washington, D.C., United operates the most
comprehensive global route network among North American carriers
and is now the largest airline in the world as measured by
available seat miles. For more about how to join the United team,
please visit www.united.com/careers and more information about the
company is at www.united.com. United Airlines Holdings, Inc., the
parent company of United Airlines, Inc., is traded on the Nasdaq
under the symbol "UAL".
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SOURCE United Airlines