Visteon Driver Awareness Technology Delivers Function and Style
07 January 2005 - 12:53AM
PR Newswire (US)
Visteon Driver Awareness Technology Delivers Function and Style
Drivers want technology that helps make them better behind the
wheel LAS VEGAS, Jan. 6 /PRNewswire/ -- A recent RDA Group consumer
study indicates that driver attitudes are changing when it comes to
applying technology to help them be better drivers. Drivers want
information to make them better behind the wheel -- but with style
in mind. The study indicates customizable, stylish dials and gauges
and more information about what's going on around the vehicle are
growing priorities. Visteon Corporation (NYSE:VC) leverages a
variety of consumer information with engineering expertise to
understand changing consumer priorities, and to develop and deliver
technology for the automotive industry. (Logo:
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO ) "One step
in our concept development process is to understand consumer wants
and needs and leverage our systems engineering expertise to develop
the most advantageous technology possible," said Ron Andrade,
Visteon advanced product line director. "Unique instrument clusters
and driver assistance technologies are examples of our process."
Visteon will demonstrate unique driver awareness systems, as well
as audio, infotainment and lighting technology, at the Consumer
Electronics Show (CES) in Las Vegas, Jan. 6-9. Visteon's original
equipment products are on display in the North Plaza, booth #1, and
its aftermarket products are shown in the North Hall, booth #5811.
Considering the automakers' need to differentiate their vehicles,
Visteon has developed a wide range of products that recognize the
need for blending style with the delivery of information that will
help make drivers better drivers. Instrument Clusters/Combimeters -
These are the primary sources of information for the driver in
terms of vehicle operation. The challenge is to deliver this
information only when needed and to provide unique styling features
that are customizable. To meet the challenge, Visteon offers a wide
array of technologies that deliver the desired look and feel in
support of a brand image with the fit, finish and information that
meets the needs of the consumer. The Hi-Density Applique cluster
offers multi-color designs and is customized with the vehicle's
interior color, brand or theme based on a unique digital process.
Another unique instrument cluster is the virtual 3-D Applique
cluster that provides a new non-traditional (customizable) virtual
3-D illuminated cluster. This cluster can be backlit with
electroluminescence or light emitting diode (LED) technology,
offering a floating gauge and pointer effect. The colorwash cluster
is both back and front lit creating a new appearance based on
multi-color capability. Side object and back-up camera - These
driver awareness technologies meet the needs shared in a recent
study of driver awareness features. About 70 percent of those
participating in the study identified driver awareness features
such as side object awareness, lane departure warning technology
and back-up aids as highly desirable features. Visteon's Back-up
camera is a driver aid that recognizes the nuisance factor that
exists with some driver awareness technologies. The back-up camera
gives drivers the ability to see exactly what's behind the vehicle
when it's put in reverse. The system is flexible enough to
interface with a variety of existing displays, such as the
navigation display, and can respond to driver demand for increased
rear viewing area. The side object awareness system monitors the
vehicle's surroundings and alerts drivers of objects on either side
of the vehicle. This system eliminates "nuisance" alerts and
displays an icon in the corresponding side mirror when a vehicle is
in the programmable alert zone. The alert zone is programmable to
an operating range of up to six meters. Another technology focused
on helping drivers be better drivers is MACH(R) Voice Link Radio.
This product integrates Bluetooth(R) wireless connectivity into the
radio to simplify assembly for the automaker while providing
technology to keep the driver's eyes on the road and hands on the
wheel. MACH(R) Voice Link Radio - Visteon was first in the industry
to deliver hands-free voice technology for the automotive
environment. This technology has continued to gain acceptance and
today the system accommodates the consumer's desire for access to
portable personal devices like cell phones while in the vehicle.
Visteon responded with one of the first Bluetooth(R)- enabled
systems. Today, Visteon has integrated this hands-free, Bluetooth-
enabled technology with the radio to reduce complexity of the
system for automakers and consumers. Visteon continues to advance
automotive technology designed to help give drivers the information
and access they desire by applying automotive engineering expertise
and by understanding the marketplace. Visteon Corporation is a
leading full-service supplier that delivers consumer-driven
technology solutions to automotive manufacturers worldwide and
through multiple channels within the global automotive aftermarket.
Visteon has about 72,000 employees and a global delivery system of
more than 200 technical, manufacturing, sales and service
facilities located in 25 countries.
http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO DATASOURCE:
Visteon Corporation CONTACT: Media Inquiries: Robin Pannecouk,
+1-734-710-5575, , or Jim Fisher, +1-734-710-5557, , both of
Visteon Corporation Web site: http://www.visteon.com/
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