BET will commemorate ‘Juneteenth’ with
inspirational films, music videos, and a special interstitial
Manifesto campaign featuring messages of hope from top Black
talent, thought leaders, and change agents pledging our collective
commitment to freedom, liberation, and joy starting Saturday, June
19, at Noon ET/PT
#JuneteenthOnBET #FreedomDayMarathon
BET celebrates Juneteenth with a curated programming slate under
its “Content For Change” initiative that honors the resilience of
the African American spirit and the promise of powerful Black
futures. Starting at Noon ET/PT, the network will showcase
Black achievement across all platforms and will celebrate the
national commemoration of the abolition of slavery in the United
States with social justice-themed episodes of series, inspirational
films and short-form content. Additionally, BET will launch a
special interstitial Manifesto campaign and deliver messages of
inspirations featuring top Black talent, thought leaders, and
change agents pledging our collective commitment to freedom,
liberation, and joy including Principal of Black Future Lab
Alicia Garza, Recording Artist Anthony Hamilton,
Author and Associate Professor at Rutgers University Brittney
Cooper, NASCAR Professional race car driver Bubba
Wallace, “Tyler Perry’s Assisted Living” star Courtney
Nichole, “Tyler Perry’s Sistas” star Crystal Renee’
Hayslett, NAACP President and CEO Derrick Johnson,
“Tyler Perry’s Assisted Living” star J. Anthony Brown, BET
News correspondent and Journalist Marc Lamont Hill, Actress
and Activist MJ Rodriguez, “The Ms. Pat Show” on BET+ star
Patricia ‘Ms. Pat’ Williams, “Tyler Perry’s Assisted
Living” star Na’im Lynn, “Tyler Perry’s Sistas” star Novi
Brown, acclaimed Director Reginald Hudlin, award-winning
journalist Soledad O'Brien, Recording artist Stokley and
Vice President of the United States of America Kamala
Harris.
BET’s Freedom Day Manifesto
Juneteenth is our day of celebration. No
matter the zip code, No matter who we love or how we show up. No
matter our age, gender, faith… We are one. Today, we celebrate the
collective liberation of Black People. Our spirit has always been
free, Our perseverance remains unmatched. Black is beautiful. Black
is brilliant. Black is bold. We will exercise our power. We will
dream bigger. We honor ourselves every day… On this Juneteenth, we
show each other extra love And celebrate the freedom, that is our
birthright. Happy Juneteenth! From our family to yours. We
celebrate Juneteenth. This year and always.
Watch and share the manifesto
interstitial by clicking on the link below:
https://ql.mediasilo.com/ql/60cb60efd53979164afd254b
Exclusive messages of hope examining
the legacy of ‘Juneteenth” across platforms will
include:
- Alicia Garza, Principal of Black Future Lab
https://ql.mediasilo.com/ql/60b93c26387a2a3968213bd6
- Anthony Hamilton, Recording Artist
https://ql.mediasilo.com/ql/60cb5e5a7059276b4a844384
- Brittney Cooper, Author and Associate Professor at
Rutgers University
https://ql.mediasilo.com/ql/60b93c6282aac20dfb4c7be1
- Bubba Wallace, NASCAR Professional race car driver
https://ql.mediasilo.com/ql/60b93ceed53979164afcc459
- Courtney Nichole, “Tyler Perry’s Assisted Living”
https://ql.mediasilo.com/ql/60cb5fd77059276b4a844396
- Crystal Renee’ Hayslett, “Tyler Perry’s Sistas”
https://ql.mediasilo.com/ql/60cb5f7cd53979164afd2536
- Derrick Johnson, President and CEO, NAACP
https://ql.mediasilo.com/ql/60b93bd599c7b06bde2f7a56
- J. Anthony Brown, “Tyler Perry’s Assisted Living”
https://ql.mediasilo.com/ql/60cb5ed04515e8204d3fa6f5
- Marc Lamont Hill, BET News correspondent and Journalist
https://ql.mediasilo.com/ql/60b93ddd82aac20dfb4c7bf0
- MJ Rodriguez, Actress and Activist
https://ql.mediasilo.com/ql/60b93d59d53979164afcc461
- Patricia ‘Ms. Pat’ Williams, “The Ms. Pat Show” on BET+
https://ql.mediasilo.com/ql/60cb6028d53979164afd253f
- Na’im Lynn, “Tyler Perry’s Assisted Living”
https://ql.mediasilo.com/ql/60cb5e237059276b4a844381
- Novi Brown, “Tyler Perry’s Sistas”
https://ql.mediasilo.com/ql/60cb5e87387a2a39682195ef
- Reginald Hudlin, Director
https://ql.mediasilo.com/ql/60b93d38d53979164afcc45d
- Soledad O'Brien, Journalist
https://ql.mediasilo.com/ql/60b939f399c7b06bde2f7a35
- Stokely, Recording Artist
https://ql.mediasilo.com/ql/60cb609a7059276b4a8443a5
- Kamala Harris, Vice President of the United States of
America https://ql.mediasilo.com/ql/60cb605e82aac20dfb4cd370
Programming line-up celebrating the
holiday includes:
On BET:
- Noon*- “BLACK-ISH” (Social Justice and Family-themed
episodes)
- 5 PM*- “ALI”
- 9 PM-11 PM* – “QUEEN COLLECTIVE” (More about this series below)
- 11 PM* – “PASS THE MIC” *All Times ET/PT
About The “Queen Collective,” P&G’s signature
multicultural talent development initiative in partnership with
Queen Latifah, Flavor Unit Entertainment, and Tribeca Studios,
continues to accelerate gender and racial equality behind the
camera, by opening doors to the next generation of up-and-coming
Black women directors, as it returns to the Tribeca Festival for a
third year.
The mentoring and talent development program is designed to give
women filmmakers of color a platform to share important stories
from their unique perspective with the aim of expanding the
creative pipeline for Black female creators. Created by four
diverse young female directors including Arielle Knight, Tina
Charles, Cai Thomas, Haimy Assefa, and premiering at Tribeca on
Thursday June 17th, these unique documentaries shine a light on
important issues directly impacting the black community such as
health care, bias and discrimination.
Tune into BET and BET Her on Saturday, June 19, 2021 to watch
the full Queen Collective program at 9:00 pm ET/PT, with an encore
on Sunday, June 20 at 12:00 pm and 1:00 pm ET/PT on BET Her. For
more information go to BET.com/queencollectivefilms.
Watch and share the Juneteenth
programming promo by clicking on the link below:
https://app.shift.io/review/60c798e11d531606b2835804
On BET Her:
- 9 AM*- “GIRLFRIENDS” (Family-themed episodes)
- 6 PM*- “Miss Juneteenth”
- 9 PM-11 PM* – “QUEEN COLLECTIVE” (Episodes 201-204 to simulcast with BET Her)
#QueenCollective
- 11 PM* – “PASS THE MIC” *All Times ET/PT
On BET+ :
BET+, the premium streaming service for the Black community is
capturing the spirit of the holiday by showcasing Black culture
through the stories that celebrate family, love, laughter and Black
excellence. Some of the nostalgic, feel-good content now streaming
on BET+ include:
- All the Way Black
- Always a Bridesmaid
- Bigger
- Boomerang
- Diggstown
- First Wives Club
- The Jamie Foxx Show
- Madiba
- Martin
- Miss Juneteenth
- The New Edition Story
- Tyler Perry’s Bruh
On BET Digital:
Go to BET.com starting on Friday, June
18 for:
- Op/ED: Juneteenth Is An Opportunity To Remember The Fight
Against Voter Suppression.
- Op/ED: Why Juneteenth Is More Than Just A Day Off –
Provided in partnership with Color Of Change
- VIDEO: What Is Juneteenth? 5 Fascinating Facts About the
Soon To Be Federal Holiday
Go to BET.com Saturday, June 19
(Juneteenth) for:
- Q&A: An interview with Pulitzer Prize winning historian
Annette Gordon-Reed on her new book, “On Juneteenth”.
- Article: 5 Juneteenth festivals across the country to help
you celebrate the day.
- Article: 10 Movies To Watch In Honor Of Juneteenth
About “Content For Change”
Content for Change is a $25 million initiative from BET and
ViacomCBS Inc. anchored in the principle that media—storytelling,
news, information and commercials—plays a pivotal role in shaping
and driving individuals’ and communities’ values, perceptions and
actions. Content for Change seeks to support the elimination of
systemic racism and racial inequities in America through the
creation, distribution, marketing and promotion of content that is
specifically designed to positively impact perception,
understanding and engagement. This expansive effort is designed to
improve social outcomes for Black Americans, with areas of focus
including racial justice, economic empowerment, education, health
and civic participation.
For more information visit BET.com and join the conversation
using the hashtag #JuneteenthOnBET.
About BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is
the nation's leading provider of quality entertainment, music, news
and public affairs television programming for the African-American
audience. The primary BET channel is in 90 million households and
can be seen in the United States, Canada, the Caribbean, the United
Kingdom, sub-Saharan Africa and France. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET.com, a leading Internet destination for
Black entertainment, music, culture, and news; BET HER, a 24-hour
entertainment network targeting the African-American Woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET around
the globe.
About BET+:
BET+, a joint venture between BET and Tyler Perry Studios, is
the leading streaming service for the Black community. With
thousands of hours of hit movies, TV shows, stand-up specials,
stage plays and more, BET+ offers the best of Black culture,
including exclusive originals from best-in-class creators like
Tracy Oliver’s First Wives Club, Tyler Perry’s Ruthless and Bruh,
Carl Weber’s The Family Business and Sacrifice and Will Packer’s
Bigger, to name a few. BET+ members can watch as much as they want
anytime, anywhere, on any internet-connected screen and always
commercial-free. Visit BET.Plus to learn more and follow @BETPlus
for the latest news and updates.
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Luis Defrank Luis.defrank@bet.net
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