As Awards Season Kicks Off with the People’s Choice Awards, Walgreens and P&G Offer Tips to Help Everyone Get Fabulous
07 January 2014 - 11:05PM
Business Wire
Walgreens (NYSE: WAG) (Nasdaq: WAG) is teaming up with Procter
& Gamble to help everyone “get fabulous” and achieve their own
red carpet-ready looks this awards season. At 8 p.m. ET tomorrow,
Wednesday, Jan. 8, one hour prior to the 2014 People’s Choice
Awards (PCAs), Walgreens and P&G will host a Twitter Party
featuring great new ways to get fabulous using #OnMyWay2Fab
Giveaway. Participants will have the opportunity to win a “fab bag”
which will be featured during the PCAs and include $250 worth of
beauty and wellness products.
“As we ring in the new year and awards show season, it’s an
ideal time for our customers to try out a new look and find easy
ways to get fabulous,” said Shannon Curtin, Walgreens group vice
president and general merchandising manager for beauty and personal
care. “As part of our vision to be the first choice for health and
daily living, we’re committed to offering customers exciting
products to help them achieve the latest trends and styles.”
Curtin says both new and tried-and-true products can help anyone
achieve a fabulous look:
- COVERGIRL Bombshell Lip Perfection
Lipstick: Bright, gorgeous color can transform your day and
your lips. Enriched with a silk moisturizing complex, this formula
helps sustain moisture levels and helps create soft, smooth,
beautiful lips in just 7 days.
- Studio 35 Blender Brush: The
perfect tool to create a flawless look. The foam tip utilizes an
exclusive micro-pore formulation that will not absorb too much
liquid makeup, while the infused vitamin E provides a superbly
smooth surface for application.
- Olay Ultra Moisture Body Wash:
The result of over 50 years of Olay skin science, Olay’s body
washes go beyond clean to improve the condition of skin over time.
With continued use, skin becomes smooth and beautiful.
To join the Twitter party tweet your favorite tip or question
and be sure to use #OnMyWayToFab on Wednesday, Jan. 8 at 8/7 p.m.
CT.
ABOUT WALGREENSAs the
nation’s largest drugstore chain with fiscal 2013 sales of $72
billion, Walgreens (www.walgreens.com) vision is to be the first
choice in health and daily living for everyone in America, and
beyond. Each day, Walgreens provides more than 6 million customers
the most convenient, multichannel access to consumer goods and
services and trusted, cost-effective pharmacy, health and wellness
services and advice in communities across America. Walgreens scope
of pharmacy services includes retail, specialty, infusion, medical
facility and mail service, along with respiratory services. These
services improve health outcomes and lower costs for payers
including employers, managed care organizations, health systems,
pharmacy benefit managers and the public sector. The company
operates 8,197 drugstores in all 50 states, the District of
Columbia, Puerto Rico and the U.S. Virgin Islands. Take Care Health
Systems is a Walgreens subsidiary that is the largest and most
comprehensive manager of worksite health and wellness centers,
provider practices, and in-store convenient care clinics, with more
than 750 locations throughout the country.
ABOUT PEOPLE’S CHOICENow in
its 40th year, the People’s Choice Awards continues to be the only
major awards show voted on entirely by the public for fan favorites
in music, movies and television. The People’s Choice official
website at www.PeoplesChoice.com houses the voting platform
where fans determine the categories, nominees and winners for the
annual awards show. Every year, potential nominees are determined
by national ratings averages, box-office grosses, music sales,
social media presence and PeoplesChoice.com data, then vetted
through EPoll Market Research. Fred Nelson is the President of
People’s Choice, Mark Burnett and Jane Mun are the Executive
Producers and the awards show is produced by Procter & Gamble
Productions, Inc. (NYSE:PG).
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140107005293/en/
For Procter & GambleKathryn Hastie,
847-418-8098khastie@bluechipww.comorIris Shaffer,
708-799-6284ishaffer@bluechipww.com
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