Boingo Wins Cynopsis Digital Award for ‘Outstanding Team of the Year’
15 November 2016 - 1:00AM
Boingo Wireless (NASDAQ:WIFI), the leading DAS and Wi-Fi provider
that serves consumers, carriers and advertisers worldwide, today
announced that Cynopsis Digital has named Boingo Media as the
“Outstanding Team of the Year” in the 2016 Model D Awards. The
Boingo Media Platform was also recognized in the awards, receiving
honorable mention for “Best Digital Video Ad Platform.”
The Model D Awards highlight the most outstanding advertising
and marketing campaign initiatives, technology and extraordinary
video content in the highly competitive and ever-changing digital
landscape. The Boingo Media team took home two top honors for
helping brands capture 100 percent share of voice and guaranteed
engagement through its proprietary Wi-Fi advertising network.
“While the competition was fierce in this year’s Model D Awards,
the Boingo Media team stood out for their big-picture thinking,
innovation and impressive campaign results,” said Cynopsis
Publisher Roberta Caploe.
"Boingo Media enables brands to connect with consumers on-the-go
by sponsoring the number one most requested amenity—free Wi-Fi,"
said Boingo Chief Marketing Officer, Dawn Callahan. "Brands who
sponsor free Wi-Fi not only get guaranteed engagement and 100
percent share of voice, they also benefit from the positive 'halo
effect' that comes from giving consumers the Wi-Fi they crave."
Leading brands like HBO, Bank of America, Verizon, L’Oréal,
American Airlines, Netflix, Samsung and Amazon have leveraged
Boingo Media to reach a contextually relevant audience—people who
want to connect online. A true value-add to every ad buy, the
platform has been recognized for complementing brands’ digital and
OOH strategies at airports and other large venues.
“To have Boingo Media named ‘Outstanding Team of the Year’ is a
testament to the hard work, smart thinking, and commitment to our
clients that we showcase day in and day out,” said Boingo Vice
President of Global Media Jon Landa. “It is an honor to be
recognized by our peers and colleagues, and we are extremely proud
to be a winner of a Cynopsis Model D Award.”
In addition to its Model D Awards, Cynopsis Digital announced
the inaugural Digital ‘It List’ honoring innovative executives in
digital media who excel in content, marketing, advertising and
social media. Boingo’s Lauren de la Fuente, vice president,
marketing and communication, was named to the prestigious list,
alongside executives from companies that included Google, MTV,
NBCU, Time Inc. and Maker Studios.
For more information on Boingo Media, visit
boingo.com/media.
About Cynopsis Media Cynopsis is what the TV
industry reads first every day. The Cynopsis family of products
includes the media industry's most-read daily, Cynopsis, plus
sister dailies Cynopsis Digital and Cynopsis Sports, the Cynopsis
Jobs board and special reports. Serving TV, agency and brand
professionals, Cynopsis Media produces conferences, webinars, and
awards programs that are second to none. Find out more
at cynopsis.com.
About Boingo WirelessBoingo Wireless, Inc.
(NASDAQ:WIFI) helps the world stay connected. Our vast footprint of
small cell networks cover more than a million DAS and Wi-Fi
locations and reaches more than 1 billion consumers annually – in
places as varied as airports, stadiums, universities, and military
bases. For more information about the Boingo story, visit
www.boingo.com.
Boingo, Boingo Wireless, the Boingo Wireless Logo and Don't Just
Go. Boingo. are registered trademarks of Boingo Wireless, Inc.
CONTACT
Lauren de la Fuente
Vice President, Marketing and Communications
ldelafuente@boingo.com
(310) 405-8517
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