SEATTLE, Nov. 14, 2016 /PRNewswire/ -- Today, Zillow®
introduces video walkthroughs on rental listings, providing renters
with a new and more immersive way to envision themselves in a home.
Video walkthroughs are short videos that will give renters more
information about a home's key features and special attributes than
photos alone can provide.
Video walkthroughs are designed to fit into the browsing
behavior of renters, who are increasingly searching for homes on
their smartphone. Two-thirds of Zillow's traffic comes from a
mobile device; on weekends it's more than 70 percent. With a time
limit of two minutes and no sound, video walkthroughs give renters
a new way to explore the real estate market and narrow down the
homes they want to tour. The format is the same for every listing,
giving renters a consistent viewing experience and allowing them to
more easily compare homes.
"Video walkthroughs have been tremendously popular on for-sale
listings, bringing them to rentals is a natural extension," said
Jeremy Wacksman, Zillow chief
marketing officer. "Video walkthroughs give renters a quick glimpse
into home features that are hard to capture in photos, like how a
home is laid out or how much natural light there is in the kitchen.
For landlords and property managers who manage their listings
through Zillow Rental Manager, this is an easy way to make your
listing come to life."
Landlords and property managers record and publish video
walkthroughs to their listings, for free, via the Zillow Rental
Manager App. Zillow built into the app the ability to record
footage in short segments, versus one continuous video, so that
agents can show different views and shots of the home easily.
(ZFIN)
Zillow
Zillow® is the leading real estate and rental marketplace
dedicated to empowering consumers with data, inspiration and
knowledge around the place they call home, and connecting them with
the best local professionals who can help. Zillow serves the full
lifecycle of owning and living in a home: buying, selling, renting,
financing, remodeling and more. In addition to Zillow.com®, Zillow
operates the most popular suite of mobile real estate apps, with
more than two dozen apps across all major platforms. Launched in
2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z and
ZG) and headquartered in Seattle.
Zillow and Zillow.com are registered trademarks of Zillow,
Inc.
Zillow Group
Zillow Group (NASDAQ:Z and ZG) houses a portfolio of the largest
real estate and home-related brands on the Web and mobile. The
company's brands focus on all stages of the home lifecycle:
renting, buying, selling, financing and home improvement. Zillow
Group is committed to empowering consumers with unparalleled data,
inspiration and knowledge around homes, and connecting them with
the right local professionals to help. The Zillow Group portfolio
of consumer brands includes real estate and rental marketplaces
Zillow®, Trulia®, StreetEasy®, HotPads® and Naked Apartments®. In
addition, Zillow Group works with tens of thousands of real estate
agents, lenders and rental professionals, helping maximize business
opportunities and connect to millions of consumers. The company
operates a number of business brands for real estate, rental and
mortgage professionals, including Mortech®, dotloop®, Bridge
Interactive™ and Retsly®. The company is headquartered in
Seattle.
Zillow, Mortech, StreetEasy, Retsly and HotPads are registered
trademarks of Zillow, Inc. Trulia is a registered mark of Trulia,
LLC. dotloop is a registered trademark of DotLoop, LLC. Naked
Apartments is a registered trademark of Naked Apartments, Inc.
Bridge Interactive, Contact, Cheque and Compose are trademarks of
Bridge Interactive Group, LLC.
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SOURCE Zillow