Nikewomen's Catalog Will Be in Almost 600,000 Homes Starting November 8, 2004
29 October 2004 - 9:00PM
PR Newswire (US)
Nikewomen's Catalog Will Be in Almost 600,000 Homes Starting
November 8, 2004 NEW YORK, Oct. 29 /PRNewswire-FirstCall/ -- Nike
announces the launch of its first national catalog for women.
Featuring a full selection of Nike Women's products, this catalog
will focus on helping the active woman not only learn more about
Nike's product innovation, but the best way to achieve her fitness
goals. (Photo:
http://www.newscom.com/cgi-bin/prnh/20041029/NYF016-a
http://www.newscom.com/cgi-bin/prnh/20041029/NYF016-b ) The 56-page
catalog will feature a full line of apparel, footwear and equipment
products essential for today's active women and will be mailed 11
times per year in the United States. Elite and everyday female
athletes will showcase the best of Nike's women's Holiday 2004 line
from innovative performance running, footwear, and apparel to gym
basics for all types of workout classes. The new catalog
complements Nike's marketing efforts on both the internet and it's
highly popular nikewomen stores, serving as both inspiration and
education. "We have always enjoyed a strong relationship with
women, said Elliott Hill, Nike's Vice-President of USA Commerce.
"We continue to deliver innovative products that meet the unique
needs of women athletes. Now with our new nikewomen's catalog, we
are deepening that relationship and making it easier for her to
shop our brand and learn about our newest performance products."
The catalog will focus on yoga, training and running products. The
collection will highlight several Nike technologies including
NikeSphere apparel and Nike Shox footwear in a range of
style-conscious colors. Nike's catalog efforts continue its support
of its retail partners, serving as an additional vehicle to learn
more about women consumers. Catalog purchases will also be
supported online at nikewomen.com and in nikewomen stores. Anyone
interested in receiving a catalog is invited to call 1-888-599-6453
or visit nikewomen.com to request a catalog or find a nikewomen
store location. Nike, Inc. Nike, Inc., based in Beaverton, Oregon
is the world's leading designer, marketer and distributor of
authentic athletic footwear, apparel, equipment and accessories for
a wide variety of sports and fitness activities. Wholly owned Nike
subsidiaries include Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Bauer NIKE
Hockey Inc., a leading designer and distributor of hockey
equipment; Cole Haan(R) a leading designer and marketer of luxury
shoes, handbags, accessories and coats; Hurley International LLC,
which designs, markets and distributes action sports and youth
lifestyle footwear, apparel and accessories and Exeter Brands Group
LLC, which designs and markets athletic footwear and apparel for
the value retail channel.
http://www.newscom.com/cgi-bin/prnh/20041029/NYF016-a
http://www.newscom.com/cgi-bin/prnh/20041029/NYF016-b
http://photoarchive.ap.org/ DATASOURCE: Nike, Inc. CONTACT: Trisha
Burns of Nike, +1-212-367-4437, Web site: http://www.nikebic.com/
http://nikewomen.com/
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