Accenture Selects UM as Strategic Media Buying and Planning Partner
20 April 2017 - 9:01PM
Business Wire
Integrated, cross-channel approach helps
Accenture to reach the right audiences with relevant messages
Accenture (NYSE: ACN) has selected UM, a division of IPG
Mediabrands, as its strategic media planning and buying partner to
further enhance Accenture’s digital- and mobile-first strategy and
commitment to innovation.
“Making meaningful connections demands responsiveness – offering
the right information and insights when, where and how people want
it,” said Roxanne Taylor, Accenture’s chief marketing and
communications officer. “Teaming with UM, we will use bold,
innovative ways, across a range of platforms and channels, to reach
and engage clients, recruits and Accenture people around the
world.”
Accenture will leverage UM’s expertise in building personalized,
cross-channel media strategies that integrate and optimize digital,
mobile, social media. For example, this will include developing
targeted engagement strategies that bring the company’s “New.
Applied. Now” insights and industry updates to key audiences.
Kasha Cacy, UM’s chief executive officer for the United States,
said, “We are incredibly proud to be named global media agency of
record for a company as prestigious and forward-thinking as
Accenture. Working together, I believe we can drive
transformational results.”
About UM
UM believes that better science and better art deliver better
outcomes to our clients in the media moments that matter most. We
are a creative media agency, committed to blurring the lines
between media and creativity, between data and content, between
science and art. A global media network in IPG Mediabrands, UM
operates in over 100 countries, with over 5,000 people innovating
on a roster of clients including Johnson & Johnson, Coca-Cola,
Fiat Chrysler Automobiles, The Hershey Company, CVS Health,
ExxonMobil, BMW and Sony.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
401,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170420005476/en/
AccentureStacey Jones, +
1-917-452-6561stacey.jones@accenture.comorLou Marino, +
1-212-883-4728Global Corporate
Communicationslou.marino@mbww.comorEric Sherman, +
1-212-883-3758Global Corporate
Communicationseric.sherman@mbww.com
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