AGCO Announces Farmer-First Strategy
04 March 2021 - 3:50AM
Business Wire
AGCO (NYSE: AGCO), a global leader in the design, manufacture
and distribution of agricultural machinery and precision ag
technology, today announced its farmer-first strategy designed to
maximize value creation for its key stakeholders.
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AGCO Announces Farmer-First Strategy
(Photo: Business Wire)
During its 2021 Virtual Analyst Briefing, Eric Hansotia, AGCO’s
Chairman, President and CEO introduced AGCO’s new Purpose and
Vision statements that, when combined, offer powerful insight into
the role AGCO intends to play for farmers and within the
agriculture industry. AGCO’s Purpose is to deliver “Farmer-focused
solutions to sustainably feed our world” and its Vision is to be
the “Trusted partner for industry-leading, smart farming
solutions.”
AGCO will realize its Purpose and Vision by continuing to
leverage its award-winning, differentiated brand portfolio to offer
farmers exceptional customer experiences that reinforce brand
promises and provide high-quality, smart farming solutions that
deliver customer value. We will partner with dealers to engage and
support farmers throughout the lifecycle from purchase to
replacement. Embedded in the business are four environmental and
social pillars that create value for stakeholders and strengthen
the reputation of the agriculture industry: advancing soil health
and soil-carbon sequestration, decarbonizing our operations and
products, elevating employee health, safety and wellbeing, and
prioritizing animal welfare in food production.
Reinforcing AGCO’s goal to help farmers increase net farm income
by improving yield or reducing waste, Seth Crawford, Senior Vice
President, Precision Ag and Digital, showcased AGCO’s approach to
unlocking this significant customer value. Leveraging its Fuse
precision ag technology across the core brand portfolio, growing
its global, Precision Planting retrofit business, and optimizing
its collaboration with sales partners through the Digital Customer
Experience to better serve farmers are key elements of AGCO’s
strategic focus in this dynamic space.
Mr. Hansotia summarized AGCO’s farmer-first strategy, “Our
strategy is custom built to place farmers at the center of
everything we do. Deeply understanding our customers’ needs and
aligning our business to meet and exceed their expectations will
deliver sustainable stakeholder value and help secure the global
food supply for future generations.”
About AGCO
AGCO (NYSE:AGCO) is a global leader in the design, manufacture
and distribution of agricultural machinery and precision ag
technology. AGCO delivers customer value through its differentiated
brand portfolio including core brands like Challenger®, Fendt®,
GSI®, Massey Ferguson® and Valtra®. Powered by Fuse® smart farming
solutions, AGCO’s full line of equipment and services help farmers
sustainably feed our world. Founded in 1990 and headquartered in
Duluth, Georgia, USA, AGCO had net sales of $9.1 billion in 2020.
For more information, visit www.AGCOcorp.com. For company news,
information and events, please follow us on Twitter: @AGCOCorp. For
financial news on Twitter, please follow the hashtag #AGCOIR.
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version on businesswire.com: https://www.businesswire.com/news/home/20210303005773/en/
Greg Peterson Vice President, Investor Relations
Greg.Peterson@agcocorp.com
AGCO (NYSE:AGCO)
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