Al Dia to Triple Distribution Through Home Delivery
11 June 2008 - 3:44AM
PR Newswire (US)
DALLAS, June 10 /PRNewswire/ -- In response to the continuing
growth of the Hispanic population in North Texas and advertisers'
desires to reach Spanish-speaking consumers, The Dallas Morning
News announced today that this summer it will triple the
distribution of its Spanish-language paper, Al Dia, on Wednesdays
and Saturdays. Beginning in late July, Al Dia's distribution will
increase from 40,000 to approximately 120,000 when it begins
home-delivering its Wednesday and Saturday editions free in
selected coverage areas. "Since its inception five years ago, Al
Dia has become a news and information staple for Spanish-speaking
consumers in North Texas," said Alejandro Sanchez Sobrino,
Publisher of Al Dia. "Our advertisers recognize the value of
reaching this dynamic market directly through a highly targeted
newspaper." Later this summer, The Dallas Morning News also plans
to launch a new English-language quick-read newspaper. Beginning in
late August, Briefing will publish Wednesday through Saturday and
will be home-delivered free to non-subscribers of The Dallas
Morning News in selected coverage areas. Initial distribution will
include approximately 200,000 additional households. Several of Al
Dia's and The Dallas Morning News' advertising partners have
expressed their support for the new initiatives. Trevor Hansen,
President and CEO of Ethnic Print Media Group, a full-service print
placement firm for the country's most influential Hispanic, Black
and Asian newspapers, is looking forward to the expansion of Al
Dia's distribution in the Dallas market. He said, "The circulation
increase and home delivery product will be a great asset to both
our pre-print and traditional ROP clients. Al Dia's overall
quality, strong content and increased market penetration provides
an exciting and strong reach in the Dallas market." "Al Dia and
Briefing are superb examples of The Dallas Morning News' innovative
approach to providing advertisers with quality offerings that reach
consumers in a meaningful way," said Stan Richards, founder and
principal of The Richards Group, the nation's largest independent
advertising agency. John McKeon, president and general manager of
The Dallas Morning News, said, "Al Dia and Briefing are examples of
how we are focusing on growth by using innovative approaches. Our
robust portfolio includes the primary newspaper and the
DallasNews.com website, as well as multiple niche advertising
products. These are all examples of how newspapers can develop more
reach and penetration among the readers that advertisers demand,"
he said. About Al Dia Al Dia, the only local daily Spanish-language
newspaper in the Dallas-Fort Worth area, is published Monday
through Saturday and has received numerous awards for excellence in
journalism, along with its Web site, aldiatx.com. The paper is
published by The Dallas Morning News. About The Dallas Morning News
Established in 1885, The Dallas Morning News (dallasnews.com) is
Texas' leading newspaper and serves a readership of more than 1.5
million. The newspaper has received eight Pulitzer Prizes since
1986, as well as numerous other industry awards recognizing the
quality of its investigative and feature journalism, design and
photojournalism. In 2005, the News received the Scripps Howard
Foundation National Journalism Award for its editorial series
calling for mandatory record votes in the Texas legislature, and
its Web site, DallasNews.com, also was honored for Web reporting.
In 2003, the paper launched the leading Spanish-language daily in
North Texas, Al Dia, and the nation's first editorial blog. The
Dallas Morning News is the flagship newspaper subsidiary of A. H.
Belo Corp. (NYSE:AHCNYSE:ahbelo.com), a news and information
company that owns and operates four daily newspapers and 12
associated Web sites. Contact: Isaac Lasky 469-977-3609 DATASOURCE:
Al Dia published by The Dallas Morning News CONTACT: Isaac Lasky,
+1-469-977-3609, , for Al Dia published by The Dallas Morning News
Web site: http://www.aldiatx.com/
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