ICARO to Deliver Monetization for Claro Brazil with Over
87 Million Mobile Customers
NEW
YORK, Oct. 10, 2024 /PRNewswire/ --
ICARO™ Media Group, Inc. an AI Technology Media
company for Telecom / Mobile Operators and Media Broadcast
Companies (TMT sector), in partnership with RioVerde, has entered
into a 10-year contract with Claro Brasil, a mobile operator,
entertainment, satellite-television, fixed, and broadband
telecommunications operator owned by América Móvil (NYSE: AMX), the
largest mobile operator in the LATAM market. CLARO is the largest
telecom provider in LATAM, the second largest mobile operator in
Brazil, and América Móvil's
largest subsidiary.
This partnership will increase Claro's advertising revenue
through its platforms and channels, leveraging Brazilian
communication innovator RioVerde and ICARO Media Group. Claro's
digital advertising inventory placement and monetization will
feature a wide variety of digital advertising both on the internet,
web portals and native app platforms as well as its existing pay-tv
channels.
"We are extremely excited to announce that ICARO Media
Group, RioVerde and América Móvil continue a history of
best-of-class business partnership in advanced media technology and
digital advertising in the largest market in LATAM with Claro
Brazil," stated Paul Feller,
Chairman and Chief Executive Officer of ICARO Media Group.
"We are on a mission to generate monetizable value for our
clients and partners, whether through inventory on our digital and
OOH platforms in partnership with Rio
Verde or on existing inventory and channels," said André
Borges, President of ICARO Media Group, LATAM. "We are especially
pleased to continue business with Claro and América Móvil."
About Claro
Claro is a subsidiary of América Móvil and is one of the largest
multi-service operators in Brazil
operating in more than 4,800 Brazilian municipalities and its
networks provide services to approximately 98% of the population.
Claro was recently chosen as the most innovative telecommunications
company in Brazil by the 10th
edition of the Valor Inovação 2024 Award and was ranked as the 4th
most valuable brand in Brazil in
the Kantar BrandZ 2024 study. It was also the most valuable brand
among telecommunications companies. Claro offers integrated
solutions for connectivity, entertainment, productivity and digital
services in a truly convergent way, across multiple fixed and
mobile platforms. Claro is a leader in pay TV, broadband and the
fastest growing operator in mobile services. It also leads the
corporate services segment, which includes offerings in cloud,
telecom, IT and network and application security. The operator also
has Claro 5G+ available in regions of all states and the Federal
District.
About América Móvil:
América Móvil is a leading
provider of telecommunication services. As of December 31, 2023, it had 310 million wireless
subscribers and 83.8 million fixed revenue generating units in
Latin America and Europe.
About ICARO™ Media Group, Inc.
ICARO™ empowers Global Telecoms, Media Companies and
Broadcast Networks in Latin
America, North America and
Europe. Through both its SaaS
platforms and AI-powered direct-to-consumer technology products,
ICARO provides telecom and media broadcast companies with the
ability to grow revenues, build audiences, and access turnkey
solutions to stay competitive in an evolving media and technology
marketplace. Products include ICARO
OTT (AVOD, SVOD, CTV and TVOD), TITAN AI (AI Generative News
Studio, AI Publishing and Recommendation, and AI Event Notification
System), ICARO Engagement Portals & Apps, and ICARO Ads.
ICARO's platforms support multi-language digital content to a
growing list of publishers, telco partners and media groups. ICARO
is headquartered in New York, with
offices located in Santa Barbara,
Toronto, Boca Raton, Mexico
City, and São Paulo. For more information, please visit
www.icaromediagroup.com.
About RioVerde OOH / Lift
RioVerde OOH brings to the
advertising market its expertise accumulated over its 19 years of
existence. We deliver innovative communication models and creative
projects to our clients. We manage more than 40 thousand OOH assets
across all 26 Brazilian states and generate approximately 7 Million
weekly impressions in Portugal
through Lift Media, with assets in a significant portion of
elevators in the country.
The company is involved in all of its partners' processes, from
monetization, traffic, to dealing with their customers. Therefore,
today we have a vast portfolio, with large organizations in the
national and international markets. For more information, please
visit https://rioverdeooh.com.br/.
Forward-Looking Statements: Statements
in this press release relating to plans, strategies, projections of
results, and other statements that are not descriptions of
historical facts may be forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 and
the Securities Act of 1934. Forward-looking information is
inherently subject to risks and uncertainties, and actual results
could differ materially from those currently anticipated due to a
number of factors. Although the company's management believes that
the expectations reflected in the forward-looking statements are
reasonable, the company cannot guarantee future results,
performance or achievements. The company has no obligation to
update these forward-looking statements.
Contact:
press@icaromediagroup.com
347-620-9272
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SOURCE ICARO Media Group, Inc.
