Blue Apron and Airbnb Partner to Bring Home Cooks a Global Culinary Experience
27 March 2018 - 12:00AM
Business Wire
New Blue Apron Recipe Offerings Designed in
Collaboration with Airbnb Experiences Hosts from Around the
World
Blue Apron, known for delivering incredible cooking experiences,
and Airbnb, a global travel community that offers magical
end-to-end trips, today announced a partnership titled “The Best
Home Cooking from Around the World,” to bring a global culinary
experience to home cooks across the country. The partnership is a
collaboration between Blue Apron’s culinary team and hosts from
Airbnb Experiences, handcrafted activities designed and led by
local experts that are bookable through Airbnb.
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the full release here:
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From April 16–May 21, Blue Apron customers can take their taste
buds on a journey around the world, choosing from recipes that were
inspired by local Airbnb Experiences hosts in Paris, Florence,
Mexico City, Buenos Aires, Tokyo, and Shanghai. The recipes, which
include Chicken Tinga Tostadas from Alberto Estua and Jorge Fitz in
Mexico City, and Steak Frites from Monia Kashmire and Nicolas
Derrstroff, two hosts in Paris, were designed in collaboration with
some of the most highly rated culinary experts who host an
experience on Airbnb.
“At its core, every Blue Apron meal experience brings an element
of discovery to customers, whether we’re introducing them to a new
ingredient, teaching them a new cooking skill, or delighting them
with new tastes and flavors,” said Christine Fu, head of
partnerships, Blue Apron. “We are thrilled to partner with Airbnb,
where we have a unique opportunity to bring their expertise in
local experiences together with our core product to teach our
customers how to create meals from cities that are influencing food
culture around the world today.”
"Sharing culinary traditions is such a powerful form of cultural
exchange. There's nothing better than people coming together in
local communities, breaking bread and making friends over cooking -
or eating - a meal," said Joe Zadeh, VP of Airbnb Trips. "Since
launching Airbnb Experiences, food has become one of the most
booked categories on our platform. Given how much these activities
mean to people when they travel, it's wonderful to see Blue Apron
bringing Airbnb Experience-inspired recipes back to the home!"
The recipes, which will be available on Blue Apron’s Two-Person
and Family Plan offerings beginning April 16, 2018, for six weeks
include:
- Week of April 16: Parisian Steak
Frites with Roasted Broccoli & Lemon Aioli, from Monia Kashmire
and Nicolas Derrstroff in Paris, France
- Week of April 23: Florentine
Roast Pork & Salsa Verde with Sautéed Vegetables, from
Massimiliano Marzi in Florence, Italy
- Week of April 30: Mexico City
Chicken Tinga Tostadas with Avocado & Refried Beans, from
Alberto Estua and Jorge Fitz in Mexico City, Mexico
- Week of May 7: Buenos Aires Beef
Empanadas with Roasted Sweet Potatoes & Creamy Zucchini, from
Anahi Stratta, Adrian Stratta and Marcelo Misson in Buenos Aires,
Argentina
- Week of May 14:Tokyo Beef &
Rice Bowl with Soft-Boiled Eggs & Roasted Broccoli, from Yukari
Matsushita in Tokyo, Japan
- Week of May 21: Shanghai Kung
Pao Chicken with Stir-Fried Snow Peas & Sweet Peppers, from
Cici Zhong in Shanghai, China
For more information on Blue Apron, please visit:
www.blueapron.com/airbnb.
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Blue ApronNisha
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