Baozun Subsidiary Baotong Opens First Premium Warehouse and Becomes Certified Cainiao Partner
08 September 2016 - 11:22PM
Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the "Company"), the leading
brand e-commerce solutions provider in China, today announced that
Baotong E-logistics ("Baotong"), its wholly-owned warehousing and
logistics solutions subsidiary, has begun operations at its first
premium warehouse, the Baotong Cube. Baotong recently became a
certified partner of Alibaba Group Holding Limited's ("Alibaba")
(NYSE:BABA) logistics arm Cainiao Network Technology Co., Ltd.
("Cainiao"), which will allow it to provide best-in-class services
to a wider variety of merchants through Cainiao’s platform.
The Baotong Cube is a highly automated premium
warehouse that significantly improves operational efficiency,
provides brand partners with a more customizable solution and
supports Baozun’s long-term growth by strengthening and expanding
the scale of its logistical capabilities. Nike and Converse will be
the first brand partners to have their merchandise handled by the
Baotong Cube.
The launch of the Baotong Cube will allow Baozun
to meet increasing demand for its warehousing and fulfillment
services and is part of the Company’s preparations for the enormous
surge in orders that takes place during the 11.11 shopping
festival. Leveraging its sophisticated IT systems and highly
automated infrastructure, the Baotong Cube will be able to process
15,000 orders per hour.
“The Baotong Cube marks the beginning of a new
generation of intelligent warehousing and fulfillment services that
will support brand e-commerce and shape the industry going
forward,” commented Mr. Vincent Qiu, Chief Executive Officer of
Baozun. “This new, highly automated warehouse significantly
improves efficiency and provides better overall services.”
“Having analyzed years of 11.11 shopping
festival data, we are confident that the intelligent logistical
systems we have built into the Baotong Cube will ensure the smooth
fulfillment of orders during the surge. Our sophisticated IT
systems work closely with our brand partners to manage their
inventories in a cost-efficient way and secure processing capacity
on the most important day in China’s e-commerce market. We will
continue to invest in innovating our warehousing and fulfilment
infrastructure which I am confident will help us in developing
stronger relationships with our current brand partners and new ones
with those who are in need of our deep experience in B2C
warehousing and fulfillment services.”
Safe Harbor Statements
This news release contains forward-looking
statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended, and as defined in the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "target," "going forward," "outlook" and
similar statements. Such statements are based upon management's
current expectations and current market and operating conditions,
and relate to events that involve known or unknown risks,
uncertainties and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance or achievements
to differ materially from those in the forward-looking statements.
Further information regarding these and other risks, uncertainties
or factors is included in the Company's filings with the U.S.
Securities and Exchange Commission. The Company does not undertake
any obligation to update any forward-looking statement as a result
of new information, future events or otherwise, except as required
under law.
About Baozun Inc.
Baozun is the leading brand e-commerce solutions
provider in China that helps brand partners execute their
e-commerce strategies. The Company's integrated capabilities
encompass all aspects of the e-commerce value chain, covering IT
solutions, store operations, digital marketing, customer services,
warehousing and fulfillment. The Company helps brand partners
execute their e-commerce strategies in China by selling their goods
directly to customers online or by providing services to assist
with their e-commerce operations.
For more information, please
visit http://ir.baozun.com
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Caroline Dong
ir@baozun.com
Christensen
In China
Mr. Christian Arnell
Phone: +86-10-5900-1548
E-mail: carnell@christensenir.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com
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