Rykä Drops Fresh New Collection with their Signature Made for Women Fit
18 May 2021 - 9:00PM
Business Wire
Rykä fEMPOWER. Empowering Women. Made for
Women
Founded over 30 years ago with the commitment of a Made for
Women fit, Rykä continues to be at the forefront of women’s
athletic footwear. From the very first shoe Rykä created, it has
refused to settle for anything less than athletic shoes engineered
exclusively for women. Today, this vision continues with Rykä
fEMPOWER, an elite collection of athletic footwear.
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The Defiance training shoe and the
Devotion Pro walking shoe are among the standouts in the Spring
collection. (Photo: Business Wire)
The brand was the first in athletic footwear to develop shoes
that were based on the differences in a woman’s foot shape, muscle
movement and build. The result is a shoe that requires no break-in,
doesn’t slip in the heel and allows for appropriate room in the
forefoot. This signature fit and commitment to women’s needs is
what drives the brand’s innovation and its fans' fierce
loyalty.
“Rykä fEMPOWER has special meaning to us as a brand as we went
back to our origins to draw inspiration and meaning for this
collection – we were trailblazers 30 years ago developing something
that did not exist in the marketplace,” said Amanda Butler, design
director. “Today this spirit and our brand’s commitment to female
empowerment is stronger than ever and guided us in the making of
our newest collection. From premium performance materials, to
special design details to enhanced support features and of course
our signature made for women Rykä fit - this elite collection
offers something new and exciting to our fans.”
The collection features training, walking and trail shoes with
luxe materials including high quality knits, engineered mesh, soft
microfiber linings and translucent rubber. Additionally, they are
loaded with performance technology, incorporating the brand’s
premier comfort cushioning technology – RE-ZORB® – as well as a
premium fEMPOWER Anatomical Precise-Return insole that adds
cushioning and arch support.
“This premium collection is geared towards today’s ‘Wellness
Warrior’ – a healthy-minded person who has a holistic approach to
health and well-being and embraces self-care as part of her life,”
said Chelsea Aaberg, sales director. “Our broad assortment also
includes trail shoes – which capitalizes on her many ways of
staying fit and active, including exploring the great
outdoors.”
The collection features styles from $90 - $100 and can be found
online at Rykä.com as well as Nordstrom.com, Zappos.com and
FamousFootwear.com.
For more information, visit ryka.com/fEMPOWER.
ABOUT RYKA
Made for women. Made for more.
We are a fearless tribe of women who want better. And we want it
now. Thirty years ago, we took a stand and dared to do things
differently. To give women athletic shoes engineered exclusively
for us. We’re talking shoes made specifically for a woman’s unique
foot shape, muscle movement and build, not just a sized down
version of a man’s shoe. (It’s pretty powerful stuff.)
What started with a shoe has become a mantra uniting women
everywhere. A Made for Women movement, where our individuality is
rightfully celebrated and actions speak louder than words. Because
women deserve better. Better shoes, better rights, a better world.
Our resolve is stronger than ever to create shoes that keep
breaking the mold. Shoes that stand for change. We know the power
of our female tribe. It’s an unstoppable force that moves us with
every step, every shoe. Because when women come together, we will
change the world.
RYKA. MADE FOR WOMEN.
ABOUT CALERES (NYSE: CAL)
Caleres is the home of today’s most coveted footwear brands and
represents a diverse portfolio spanning all of life’s styles and
experiences. Every shoe tells a story and Caleres has the perfect
fit for every one of them. Our collections have been developed and
acquired to meet the evolving needs of today’s assorted and growing
global audiences, with consumer insights driving every aspect of
the innovation, design, and craft that go into our distinctly
positioned brands, including Famous Footwear, Sam Edelman,
Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, and more.
The Caleres story is most simply defined by the company’s mission:
Inspire people to feel great…feet first.
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Holly Campbell hcampbell@caleres.com
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