SCTelcom Recovers Cloud Investment Just Four Months After Turn Up Thanks to Calix Customer Success Services
21 March 2019 - 1:15AM
Calix, Inc. (NYSE: CALX) today announced that SCTelcom has
optimized Calix Marketing Cloud and Calix Support Cloud, in
partnership with Calix Customer Success Services, to deliver a full
return on their initial investment in just four months. Calix
Marketing Cloud has enabled SCTelcom to better target a service
upgrade campaign that has generated an impressive 51.7 percent take
rate. The local operator has also reduced internet trouble tickets
by 32 percent with Calix Support Cloud featuring Self-Heal.
Finally, SCTelcom is leveraging Calix GigaCenters and 804Mesh
satellites to deliver a sensational subscriber experience while
driving incremental ARPU. This new managed Wi-Fi offering, which is
being offered at $4.95 per month, has been so compelling that
SCTelcom has seen an 85 percent take rate among new subscribers,
with nearly half of its total subscriber base now enrolled.
SCTelcom works directly with the Calix Customer Success Services
team to ensure it maximizes its investment in Calix Cloud. Customer
Success Services include custom training and the development of a
comprehensive plan based on specific business objectives and
ongoing reviews to keep optimizing how service providers use both
Cloud Solutions. These reviews provide customers with ongoing
guidance on monitoring milestones and metrics to ensure they are
leveraging the insights from the platform to drive optimal business
success. SCTelcom has been so thrilled by their experience, they
recently signed up for another new cloud offering, Calix Remote
Monitoring Service.
“After the immense success of our service upgrade campaign, we
are excited to put Calix Marketing Cloud back to work to push
toward 100 percent adoption of managed Wi-Fi,” said Carla Shearer,
CEO and general manager for SCTelcom. “With the visibility we gain
across our network and the reduction in calls coming into our call
center, we are planning on pushing a Calix solution to every single
SCTelcom subscriber. With these network elements in place, we can
further differentiate the services we provide by delivering custom
packages based on unique subscriber needs.”
Founded in 1953 with the mission of delivering dependable and
affordable telecommunications services to underserved areas,
SCTelcom has grown to cover subscribers in rural southern Kansas
and northern Oklahoma. As they roll out GigaCenters to all
subscribers, adding 804Mesh satellites for broader Wi-Fi coverage
as needed, Calix has hosted dedicated marketing consultations with
SCTelcom to help them optimize Calix Marketing Cloud to target
subscribers who need these services the most. These meetings
provided access to the best practices, competitive insights, and
industry trends SCTelcom needs to market its subscriber-facing
solutions.
“SCTelcom has made significant fiber investments across their
network and recognizes the importance of ensuring their subscribers
take advantage of this advanced technology,” said Martha Galley,
area VP of customer success for Calix. “Calix has a long history of
partnering with regional service providers like SCTelcom. Our
ability to provide best-of-breed solutions combined with tailored
customer success services and marketing consultations enables
customer like SCTelcom to maximize their own resources and
accelerate their time to value.”
For more information on Calix Cloud and Customer Success
Services, register for our March 27 webinar, “Improving Customer
Satisfaction Through Analytics.”
About Calix
Calix, Inc. (NYSE: CALX) – Innovative communications service
providers rely on Calix platforms to help them master and monetize
the complex infrastructure between their subscribers and the cloud.
Calix is the leading global provider of the cloud and software
platforms, systems, and services required to deliver the unified
access network and smart premises of tomorrow. Our platforms and
services help our customers build next generation networks by
embracing a DevOps operating model, optimize the subscriber
experience by leveraging big data analytics and turn the complexity
of the smart home and business into new revenue streams.
This press release may contain forward-looking statements that
are based upon management's current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix's results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Press Inquiries: Dale
Legaspi408-474-0056dale.legaspi@calix.com
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