Clear Channel Airports Signs New Five-Year Exclusive Deal with Bangor International Airport (BGR) to Provide Comprehensive Ad...
18 July 2017 - 11:09PM
Business Wire
Clear Channel Airports’ Innovative Advertising Solutions
Enable National and Regional Brands to Reach BGR’s Nearly 500,000
Annual Passengers
Cutting Edge Media Program Coincides with BGR’s Incredible
Growth as a Top Regional Airport in the U.S.
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of
iHeartMedia Inc., today announced Bangor International Airport
(BGR) has awarded it a new five-year, exclusive contract to provide
a comprehensive digital and print media network. The new program is
scheduled for installation this month and will enhance the travel
experience for BGR’s nearly 500,000 annual passengers by
incorporating terminal-wide state of the art advertising
solutions.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170718005814/en/
A new LCD screen at baggage claim is
among the new advertising features Clear Channel Airports will
introduce at Bangor International Airport. (Photo: Business
Wire)
BGR is a full service domestic and international airport located
in Bangor, Maine. The airport provides easy access to Maine’s
premiere destinations such as Acadia National Park in Bar Harbor,
Moosehead Lake, Katahdin, Baxter State Park, mid-coast and northern
Maine. In 2016, BGR hit a new record with over 492,000 annual
passengers equaling a three percent increase over 2015 traffic. The
airport is served by Allegiant, American, Delta and seasonally
United. Year-round routes currently include LaGuardia,
Philadelphia, Washington D.C., Sanford/Orlando and St.
Petersburg/Tampa. Additional seasonal service includes Newark,
Chicago and Charlotte. It is also the leading airport for
trans-Atlantic tech stops. BGR is an enterprise-funded entity
operated by the City of Bangor and is supported solely through
airport generated revenue.
Clear Channel Airports’ new advertising program at BGR presents
unique advertising solutions for regional businesses to connect
with visitors and grow regional commerce. The new advertising
elements include:
- New 82” LCD located at baggage
claim;
- Newly built show cases and product
cases;
- Tension Fabric Displays will be added
to all free charging stations located in gate hold areas and to the
charging stations in the pre-security areas;
- Two new large format Tension Fabric
Displays will be added at Gate 4 – where American Airlines flights
arrive and depart;
- Two new Tension Fabric Displays will be
added to Gate 6 – where all Allegiant Air flights arrive and
depart;
- Updated theming wraps in baggage claim;
and
- A themed Tension Fabric Display will be
added by the ticket counters.
Airport Director, Tony Caruso commented, “We have worked with
Clear Channel Airports for a number of years and are pleased to
renew the contract for another five years. We look forward to the
new, updated installations providing our passengers with
state-of-the-art advertising information and regional businesses
with new advertising opportunities.”
BGR also has a strong tie to supporting the military with a
group called ‘The Maine Troop Greeter of Bangor: a non-profit group
of veterans and men and women supporting armed forces serving
overseas by greeting troops who arrive at BGR. Since the beginning
of greeting flights in May of 2003, the Maine Troop Greeters have
greeted over 7,417 flights with more than 1,499,277 service members
and 403 military dogs.
“Bangor International Airport is one of the fastest growing
regional airports in the country and we couldn’t be more excited to
partner with them to integrate a new, leading-edge advertising
network fit for their passenger base,” said Morten Gotterup,
President, Clear Channel Airports. “Our new program will enable top
regional and national brands to take story-telling to a whole new
level for travelers and give them the tools they need to truly
impact the passenger-experience while traveling through
Bangor.”
Additionally, a Nielsen study released in 2016 shows that nearly
60 percent of business and leisure travelers believe that
advertising in airports is an indicator of high-quality brands and
products, and more than three-quarters of leisure and business
travelers say they notice airport digital ads, with over one-third
of travelers surveyed confirming they’ve visited a website or used
an app to find out more about a product or service they saw
advertised inside an airport.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a division of Clear Channel Outdoor
Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor
advertising companies, currently operates more than 250 airport
programs across the globe and has a presence in 31 of the top 50
U.S. markets with major airports. More information can be found on
Clear Channel Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com
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View source
version on businesswire.com: http://www.businesswire.com/news/home/20170718005814/en/
For Clear Channel AirportsJason D. King,
212-812-0064jasondking@clearchannel.com
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