Pine-Sol® Multi-Surface Cleaners
help households cut through grease, grime and dirt with greater
concentration.
OAKLAND,
Calif., April 3, 2024 /PRNewswire/ -- Building
upon Pine-Sol's legacy of delivering powerful cleaners, today, the
company announced the launch of its new and improved line of
Multi-Surface Cleaners. The new formulation of all Scented
Pine-Sol® Multi-Surface Cleaners, including Lemon Fresh, Lavender
Clean® and Refreshing Clean, is two times more
concentrated than before, offering twice the cleaning power in each
drop1.
Consumers can now experience a next-level clean that will
continue to be a part of their routine for generations to come. Key
features of the new Multi-Surface Cleaners include:
- New Bold Scent: The reformulated line of cleaners
features Pine-Sol's latest scent, Refreshing Clean. Inspired by
fresh linen with notes of Citrus, Pear Jasmine, and Rose,
Refreshing Clean is available in stores nationwide and replaces
Sparkling Wave.
- Long Lasting: The new concentrated formula also allows
users to make the same amount of cleaning solution as before with
half the amount of Pine-Sol, so every bottle lasts twice as
long2.
- Easier to Store, and Easier to Pour: With more cleaning
power packed into every ounce, the new cleaners allow for the use
of less product, making it easier for households to do more with
less3. Plus, the smaller bottle means both the amount of
water shipped and the amount of plastic used per drop of cleaning
product has been reduced.
- Versatility: From kitchen floors to bathrooms, sinks and
trashcans, these cleaners can cut through tough grease and grime,
all while leaving a fresh scent and no sticky residue.
The household favorite and newly formulated Pine-Sol Original
Multi-Surface Cleaner kills 99.9% of germs, including cold and flu
viruses, even when diluted4 now.
"Today's consumers are tasked with finding simple solutions that
deliver a clean home without sacrificing efficacy," said
Yating Wong, Senior Director of
Marketing at The Clorox Company. "With its powerful concentrated
formula and versatile application, our new Multi-Surface Cleaners
better meet this demand by providing consumers with a superior
clean, saving them time and space. No matter how big or small the
job is, Pine-Sol has you covered."
The launch of the reformulated cleaners comes on the heels of
Diane Amos' anniversary with the
brand. Best known as The Pine-Sol Lady, Diane has served as the
face of Pine-Sol, appearing in iconic advertising campaigns for 30
years. From checklists to helpful tips, Diane Amos is synonymous with helping homes
achieve That Kind of Clean.
Reformulated Pine-Sol Multi-Surface Cleaners are now available
for purchase at leading retailers nationwide. For more information
about the new line of cleaners, please visit:
https://www.pinesol.com/products/
1 When used as directed/vs. previous
Pine-Sol® Pine/Scented Formula
2 When to used to clean diluted vs previous
Original/Scented Pine-Sol® Multi-Surface Cleaner.
3 When diluted vs. previous Pine-Sol®
Multi-Surface Cleaner.
4 When used as directed, on hard nonporous
surfaces
About The Clorox Company
The Clorox Company (NYSE: CLX) champions people to be well and
thrive every single day. Its trusted brands, which include
Brita®, Burt's Bees®, Clorox®,
Fresh Step®, Glad®, Hidden
Valley®, Kingsford®,
Liquid-Plumr®, Pine-Sol® and Natural
Vitality®, can be found in about nine of 10 U.S. homes
and internationally with brands such as Clorinda®,
Chux® and Poett®. Headquartered in
Oakland, California, since 1913,
Clorox was one of the first in the U.S. to integrate ESG into its
business reporting. In 2024 the company was ranked No. 1 on
Barron's 100 Most Sustainable Companies list for the second
consecutive year. Visit thecloroxcompany.com to learn
more.
CLX-B
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SOURCE The Clorox Company