NEWPORT BEACH, Calif.,
Oct. 15, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced its
annual Halloween celebration, Boorito, will go entirely digital for
the first time. With many spooky traditions being disrupted across
the country, Chipotle is bringing back Boorito for its
20th anniversary and giving fans a chance to virtually
trick-or-treat for half a million BUY-ONE-GET-ONE (BOGO) entrée
codes via text.
Despite Halloween traditions being disrupted across the country,
Chipotle is bringing back Boorito for its 20th year.
2020 Boorito
A total of 500,000 BOGOs will be dropped
via TikTok, Twitter and Instagram from October 29 to October 31. To claim their BOGOs,
fans will have to act fast and text the valid keyword to 888-222
before Chipotle's virtual House of BOGOs runs dry. The BOGOs will
only be redeemable via the Chipotle app or Chipotle.com on
Halloween, October 31.
Fans can follow Chipotle on TikTok
(https://www.tiktok.com/@chipotle), Twitter
(https://twitter.com/ChipotleTweets) and Instagram
(https://www.instagram.com/chipotle) for more updates.
"Over the years, Boorito has become a mainstay for Chipotle and
while we can't have our usual in-person event, canceling completely
was never an option for us," said Chris
Brandt, Chief Marketing Officer. "This year, we've
introduced a virtual Boorito to help our fans celebrate and enjoy
our real food from anywhere this Halloween."
The History of Boorito
In 2000, Chipotle first
celebrated Boorito with a burrito-themed costume contest at its
restaurants on Halloween. For the following years, customers who
showed up at Chipotle locations dressed in any costume on Halloween
received discounted entrees.
To receive Buy One, Get One Entrée redemption code ("Code"),
between 12:01 a.m. Pacific Time
("PT") on October 29, 2020 and
11:59 p.m. PT on October 31, 2020 or while supplies of Codes last,
whichever is sooner, text the keyword found in the applicable
marketing materials to 888-222 to receive one (1) Code (valued at
up to $10, depending on entrée for
which Code is redeemed). Message and data rates may
apply. You will receive a one-time text message from CMG
Strategy Co., LLC ("Chipotle") with the Code. Limit one (1)
Code per person, per mobile number, and per keyword. Must be 13 or
older. An eligible minor should have a parent's or legal guardian's
permission.
Code is one-time use only. Only one Code can be used in any
order. Code redemption requires purchase of an entrée to receive an
entrée of equal or lesser value for free. All purchases and
redemptions are subject to availability. Taxes, gratuities, and any
sides or extras are not included and are the responsibility of the
Code recipient. Code must be redeemed at participating U.S.
Chipotle Mexican Grill locations in-store or online during regular
operating hours on October 31, 2020.
Code cannot be redeemed before or after October 31, 2020. Paid entrée qualifies for
Rewards points and a Rewards redemption can satisfy the purchase
requirement for in-restaurant purchases; code cannot otherwise be
combined with any other offer, coupon or promotion. For more
information, visit: https://www.chipotle.com/boorito.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,650 restaurants as of June 30,
2020, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. With more than
91,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. Steve Ells,
founder and former executive chairman, first opened Chipotle with a
single restaurant in Denver,
Colorado in 1993. For more information or to place an order
online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.