MCLEAN, Va., Oct. 25, 2018 /PRNewswire/ -- Americans are
increasingly reshaping the role travel plays in their lives, making
it purpose-driven and using it as a vehicle for deeper personal
discovery. A recent study commissioned by Capital One®
reveals an expanded definition of travel, one that not only changes
where you are but who you are.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8413851-capital-one-venture-tastemade-purposeful-travel-meaningfulmoments/
Research results
The study from Capital One reveals top reasons Americans decide to
travel include reconnecting with family and friends (88 percent)
and discovering something new about themselves (74 percent). When
coupled with travel goals that deepen an understanding of their
destination through cultural discovery, Americans prioritize making
meaningful connections over simple relaxation.
Consumers are also prioritizing purpose-driven travel that not
only improves themselves, but also the communities they visit.
According to the new research:
- 83 percent of Americans desire a sense of discovery when they
travel, while 70 percent said it is important to have a purposeful
experience as part of their travels.
- 87 percent say feeling "fulfilled" after their purpose-inspired
trip is important and 82 percent aspire to describe trips as more
meaningful to them and their loved ones.
Let's start a conversation
Inspired by consumers' increased desire to find reason and purpose
in their travel experiences, Capital One is launching the Purpose
ProjectSM, a conversation to showcase how people
are rethinking the power of travel to change us.
"At Capital One, we are always listening to our customers and
looking for ways to better understand their needs when designing
our products, such as our Capital One Venture Card," said
Lauren Liss, VP of US Card at
Capital One. "This research further reinforces our
belief that straightforward travel rewards give people
the flexibility to travel their way, allowing them to make
connections and create memories that give our travels a true
sense of purpose."
As part of the program, Capital One is announcing a partnership
with Tastemade – a global entertainment company – to create a new
linear series to foster deeper discussions about the impact of
travel on our lives. The series will illustrate the power of
purposeful travel through personal, real-life stories starring
everyday people and celebrities, including award-winning actress,
singer and co- founder of The Farm Project Zooey Deschanel,
credit card expert Brian Kelly (aka,
The Points Guy), chef Marcela
Valladolid and more.
"We hope the conversation will inspire you to create meaningful
moments on your next trip by spending even more time experiencing
local cultures and making authentic connections with those you
encounter along the way," said Liss.
About last night
At an event at The New York Public Library last night, the Purpose
Project by Capital One kicked off with a conversation about
purposeful travel and sharing #MeaningfulMoments. At the event,
Deschanel, Kelly, Valladolid and travel storyteller and influencer
Zach Houghton – founder of Passion
Passport – discussed the research findings through the lens of
their own purposeful travel experiences. From Deschanel's recent
adventure to help reduce single-use plastics and their impact on
our oceans, to Brian Kelly's trips
bringing Nobel Peace Prize winners to mentor youth in
Guatemala and South Africa, it was clear there truly is
power in traveling, vacationing and venturing with a purpose.
"As a chef and avid traveler, meeting new people and sharing a
meal with the intent to learn more about their culture is important
to me," said Valladolid. "When I heard that Capital One was
fostering a conversation about natural connections that exist
among all of us, bridged through our travels - I knew I had to get
involved."
The team of travel experts and notables also previewed some of
the purposeful trips they'll be taking with Capital One over the
next year, including:
- Credit card expert Brian Kelly
will visit Upstate New York to immerse himself in the region's
burgeoning art scene and be inspired by some of the fastest growing
farm-to-table dining experiences in the country from a group of
exciting up-and-coming cooks.
- Zooey Deschanel's travels will
include a trip to Sonoma Valley to continue her self-education on
the importance of sustainable farming and the impact it can have on
how we experience food and drink.
- Chef Marcela Valladolid's
adventure will take her to New
Orleans to uncover the city's diverse history and traditions
that make up its many flavors of cultural influence, from food to
music.
"I can't wait to travel to New
Orleans for the first time, with my friends at Capital One,
to try the fantastic cuisine and explore a different culture – one
that is so rich with flavor and tradition," said Marcela.
In addition to the Tastemade linear series, the program will aim
to inspire travelers by offering travel tips, tricks and hacks via
a purposeful travel hub on Brian
Kelly's The Points Guy website. The hub will feature
highlights from the series, as well as original content from The
Points Guy team and their travels around the world.
To follow along, travel lovers are encouraged to check out the
purposeful travel hub and follow #MeaningfulMoments for more.
About Capital One
Capital One Financial Corporation (www.capitalone.com) is a
financial holding company whose subsidiaries, which include Capital
One, N.A., and Capital One Bank (USA), N.A., had $247.2
billion in deposits and $362.9
billion in total assets as of September 30, 2018. Headquartered in McLean, Virginia, Capital One offers a broad
spectrum of financial products and services to consumers, small
businesses and commercial clients through a variety of channels.
Capital One, N.A. has branches located primarily in New York, Louisiana, Texas, Maryland, Virginia, New
Jersey and the District of
Columbia. A Fortune 500 company, Capital One trades on the
New York Stock Exchange under the symbol "COF" and is included in
the S&P 100 index.
About the study
This survey was conducted from September
14-17, 2018, among a national sample of 2,192 adults. The
interviews were conducted online, and the data were weighted to
approximate a target sample based on age, race/ethnicity, gender,
educational attainment, and region. Results from the full study
have a margin of error of plus or minus 2 percentage points.
The study was conducted by Morning Consult, a leading technology
company revolutionizing ways to collect, organize, and share survey
research data to transform how leaders in business and government
make key decisions.
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SOURCE Capital One Financial Corporation