Coty and Marni Enter a New Beauty License
06 February 2024 - 4:00PM
Business Wire
Coty signs long-term agreement with Italian
luxury fashion brand Marni, further reinforcing alliance with OTB
Group
Today, Coty (NYSE: COTY), one of the world’s largest beauty
companies with a portfolio of iconic brands across fragrance, color
cosmetics, and skin and body care, and Marni, the Italian luxury
fashion brand renowned for its artistic collections, announce a new
licensing agreement to develop, produce, and distribute a line of
fragrances and beauty products beyond 2040.
This new agreement solidifies Coty’s commitment to strengthening
its presence in the luxury fragrance segment through a long-term
partnership with Marni, establishing a coalition grounded in shared
values of expertise, innovation and forward-thinking
creativity.
Sue Nabi, Coty’s CEO, said: “We are delighted to announce our
new partnership with Marni, a brand known for its innovation,
creativity, and unique youthful approach to luxury. Marni is highly
recognized in the fashion industry, with particular brand strength
in Asia, and Europe. This licensing agreement aligns with Coty’s
highly successful strategic direction of focusing on fashion driven
licenses with multi category potential that resonate across key
markets. We are excited to start working with Marni to develop
premium beauty offerings that bring the Fashion House’s visual
style and values in beauty to life.”
Barbara Calò, Marni’s CEO, added: “The alliance with Coty, a
pioneering force in the beauty industry, marks a pivotal moment in
the evolution of Marni, in line with our commitment to offer a
holistic brand experience. Through the introduction of fragrances
and beauty products, that will seamlessly integrate into our brand
universe, we’re redefining the brand's boundaries, opening up new
opportunities of affirmation for Marni.”
The first offering under this licensing agreement is expected to
launch in 2026. The collection will focus on translating Marni’s
creative and fashion-forward identity into the realm of beauty.
With the launch building on Marni’s distinct brand equity to
deliver a premium offering, it promises a unique and elevated
beauty experience for consumers.
Through the agreement with Marni, Coty strengthens its
partnership with OTB Group, following the recent successful license
renewal with Jil Sander.
"We are very glad to further consolidate our Group’s strategic
partnership with Coty and to invest in Marni’s successful ability
to explore new, relevant business grounds. This long-term vision
agreement gives Marni the opportunity to shape its values in new
creative ways and to strengthen its luxury positioning by landing
in the world of beauty and fragrances," commented Ubaldo Minelli,
OTB Group CEO.
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. We serve
consumers around the world, selling prestige and mass market
products in more than 125 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to protecting the
planet. Learn more at coty.com or on LinkedIn and Instagram.
About Marni
Founded in 1994, Marni is recognized as the most artistic,
color-savvy, life embracing, off-beat brand in the luxury segment.
Renowned for its subversive collections, Marni has consistently
challenged the traditional codes of fashion and the seriousness of
dressing up, celebrating individuality through its distinctive
approach to materials and colors, combined with a unique taste for
prints and shapes. The aesthetic paradigm mirrors the vision of
creative director Francesco Risso: Marni's quirky elegance is a
range of possibilities, a lifestyle with an avant-garde spirit that
holds a constant dialogue with the world of art, finding ultimate
expression in special collaborations and capsule collections.
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version on businesswire.com: https://www.businesswire.com/news/home/20240205777426/en/
Antonia Werther Antonia_werther@cotyinc.com
Simone Emanuele simone_emanuele@marni.com
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