Top Three Hat Designers Heading to 133rd Kentucky Derby
25 April 2007 - 1:00AM
PR Newswire (US)
'Chrysler Sebring Hats Off to the Derby' Contest Grand Prize Winner
to be Announced in Louisville Kentucky Derby Weekend AUBURN HILLS,
Mich., April 24 /PRNewswire-FirstCall/ -- -- Only three finalists
remain in Chrysler brand's "contest with a twist" -- Finalists
heading to the Kentucky Derby for special weekend -- One winner to
receive an all-new 2008 Chrysler Sebring Convertible Creative
spirit and ingenuity has resulted in a trip for two to the Kentucky
Derby for three "Chrysler Sebring Hats Off to the Derby" contest
finalists. One of these three finalists will win an all-new 2008
Chrysler Sebring Convertible, with the winner announced in
Louisville, Ky., Kentucky Derby weekend. The "contest with a twist"
began with hundreds of sketches of original hat designs submitted
and led to five semifinalists actually producing their hats for the
final judging to determine who would go to the Kentucky Derby. Hat
designs had to be inspired by the styling and features of the
Sebring Convertible and had to utilize a portion of convertible
soft top fabric somewhere in the design. Additionally, the hats
needed to be suitable for wearing while driving in a convertible
and at the Kentucky Derby, known for its fashionable hats.
"Narrowing it to three finalists was difficult, as there was a lot
of creativity and individualism in not only the designs, but also
in how the convertible top fabric was utilized," said Susan
Thomson, Senior Manager -- Chrysler Global Brand Communications.
The three finalists going to the Derby are: -- Nina Rosenberg,
Prospect, Ky., who wove the convertible fabric directly into the
body of her hat -- Tanya Law, Charleston, W. Va., who incorporated
black striping and trim made from the convertible top fabric on her
white straw hat -- Cynthia Lundeen, Cleveland Heights, Ohio, who
adorned her large lightweight scoop hat with a "S" made from the
fabric The grand prize winner will be announced by a celebrity
judge at Churchill Downs in Louisville, Ky. on May 4. "Our three
finalists have truly earned their trip to the Kentucky Derby by
embracing the spirit of the Sebring Convertible and applying it to
three unique hat designs," said Thomson. "We pay close attention to
the detail and engineering of each of our vehicles and it was
evident that these three finalists applied the same principles to
their hats. They turned out to be fun, refined, and dare we say --
even 'elegant'." A panel of judges determined the top three
finalists, looking at the originality and styling of the actual
hat, the functionality of the hat while driving in a convertible
and the appropriateness of the hat for the Kentucky Derby. The
three hats were selected from five semi finalists who were given
convertible material, seed money and about two weeks to construct
their hat. About the 2008 Chrysler Sebring Convertible The
completely redesigned 2008 Chrysler Sebring Convertible, arriving
in showrooms this spring, offers a sleek and elegant design,
exhilarating performance with excellent fuel efficiency and a
spacious interior. The Sebring Convertible also offers what no
other convertible has offered before -- three automatically
latching convertible top options: vinyl, cloth and a body-color
painted steel hard top, all of which can be retracted with a push
of a button on the key fob. The Chrysler Sebring Convertible has
long held the honor of America's favorite convertible, solidly
leading the segment for the past decade. In fact, Sebring
Convertible has earned the title of best-selling convertible in the
United States for seven of the past 11 years. The 2008 Chrysler
Sebring Convertible is poised to be in the winners circle when it
becomes available in U.S. dealerships in the second quarter of 2007
and in global volume markets in the second half of 2007.
DATASOURCE: Chrysler Group CONTACT: Eileen Wunderlich,
+1-248-512-0332, or , or Carrie McElwee, +1-248-512-2664, or , both
of Chrysler Group; or Kimberly Hippler of Stratacomm,
+1-202-441-0096, or Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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