NEW YORK, June 23, 2021 /PRNewswire/ -- This
Wednesday, Smirnoff is going pink! In time for National Pink Day
today, Smirnoff is celebrating the launch of the NEW Smirnoff "Get
Your Pink On" campaign that introduces the brand's line of Pink
Lemonade variants across vodka specialty spirit, flavored malt
beverage and hard seltzer.
Because pink is more than a color, it's an attitude, Smirnoff
will be bringing four of the summer's hottest cities the ultimate
invitation to escape into Pink Lemonade paradise this summer. Like
its Smirnoff Pink Lemonade products, the brand is bringing an
electric twist to the classic summer icon, the pink flamingo and
reinforcing its position as a symbol of spirited fun.
Fans (21+) of all things summer fun should be on the lookout for
larger-than-life pink flamingo floats that will appear at
surprising locations. Along with flamingo-viewing hot spots,
Smirnoff is bringing unexpected Pink Lemonade paradises to its
activities, complete with Smirnoff Neon Pink Lemonade Stands, where
consumers can live it up responsibly and sip on Pink Lemonade
cocktails while listening to local DJs spin throwback tunes and
remixes. If fans can't make it to one of the Pink Lemonade
paradises, Smirnoff encourages getting in on the action by sharing
how they #GetYourPINKOn and tagging @Smirnoff on social
media.
"Pink Lemonade is a nostalgic flavor that can simultaneously
throw you back while reminding you to live in the now and enjoy
life. We're excited to bring this flavor into 2021 across our
Smirnoff family in different formats for our drinkers who may want
something based on their current vibe and scene," said
Jennifer Holiday Hudson, Smirnoff
North America Brand Leader. "Through this product and campaign,
we hope to show that enjoying Smirnoff Pink Lemonade is a state of
mind. As we are all starting to be able to safely mix and mingle
with one another again, we want to inspire people to savor the
moment and #GetYourPINKOn – regardless of if you are hanging
out with friends, rocking a new outfit on vacation or visiting one
of our Pink Lemonade Paradises."
To introduce the Pink Lemonade lineup, Smirnoff is airing
several new TV spots, which debuted earlier this month and can be
viewed on the Smirnoff YouTube page. The spots are set to an
iconic dance song from 2001 and encourage consumers to
#GetYourPINKOn - and drink responsibly - with Smirnoff Pink
Lemonade.
Perfect for any occasion, with a delicious balance of lemon,
strawberry, and raspberry flavors, the Smirnoff Pink Lemonade
lineup offers a format and flavor profile for all adult
consumers.
Now available on shelves nationwide, Smirnoff Pink Lemonade
Vodka Specialty has a recommended retail price of $11.99 for a 750ml bottle and contains 30 percent
alcohol by volume (ABV). In convenient, ready-to-go options,
Smirnoff Pink Lemonade is bringing two new options to the party.
Smirnoff Ice Pink Lemonade premium malt beverage launched this
month at a suggested retail price of $8.99 per 6 pack and contains 4.5 percent alcohol
by volume (ABV). Still to come, Smirnoff Seltzer Pink Lemonade, a
lower sugar and full flavor offering, will hit shelves later this
summer!
Looking for a summer cocktail to impress? Prepare a Smirnoff
Pink Lemonade Pink Cosmo and Smirnoff Pink Lemonade Frose. They are
the perfect addition to any summer celebration:
PINK Cosmo
1.5 oz Smirnoff Pink Lemonade
.5 oz Orange Liqueur
.5 oz Fresh Lime Juice
1 oz Fresh Lemonade
Directions: Add all ingredients into a shaker field
with ice and shake for about 10 seconds, strain into a coupe glass
and garnish.
PINK Frose
1.5 oz Smirnoff Pink Lemonade
.5 oz Sauvignon Blanc
1 oz Raspberry Syrup
Directions: Add all ingredients into a blender with 1 cup
of crushed ice, blend until a smooth texture. Poor into a rocks
glass and garnish.
No matter how you #GetYourPINKOn this summer please
remember to always drink responsibly.
About SMIRNOFF
The Smirnoff portfolio offers a variety of options across vodka and
flavored malt beverages. Current offerings include the world's
number-one selling Smirnoff No. 21 Vodka, the top-selling line of
flavors in North America, the
Smirnoff Zero Sugar Infusions line, and ready-to-serve flavored
malt beverages including Smirnoff Seltzer, Smirnoff Ice and
Smirnoff Ice Smash.
From culturally relevant limited editions to new innovations and
zero sugar offerings, Smirnoff has always been known for quality
and affordability, and prides itself on having something for
everyone.
The Smirnoff brand traces its vodka heritage back to 19th
century Russia and is now enjoyed
in over 130 countries worldwide.
Visit www.smirnoff.com for more information, or follow us on
Instagram, Twitter, Pinterest and Facebook. Please drink
responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@2bsquaredcommunications.com
704-796-9992
Smirnoff
TAYLOR
Smirnoff@taylorstrategy.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/take-a-flavor-vacation-to-pink-lemonade-paradise-smirnoff-wants-you-to-getyourpinkon-with-new-smirnoff-pink-lemonade-301318880.html
SOURCE Smirnoff