Johnnie Walker continues
its tradition with a limited edition Blue Label Lunar New Year
bottle designed by James Jean,
inviting whisky lovers to gift, savor and celebrate the Year of the
Snake
NEW
YORK, Jan. 30, 2025 /PRNewswire/ -- Johnnie Walker, the world's number one blended
Scotch whisky, is celebrating the occasion by bringing a touch of
humor and heart to the holiday in partnership with Emmy-winning
correspondent from The Daily Show and actor/comedian
from Interior Chinatown Ronny Chieng. With the
arrival of the Year of the Snake – symbolizing wisdom and
transformation – Johnnie Walker and
Ronny are embracing the evolving customs that reflect the dynamic
spirit of the season, honoring both tradition and progress.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/johnniewalker/9315051-en-johnnie-walker-blended-scotch-whisky-ronny-chieng-celebrate-lunar-new-year
This year marks the 12th anniversary of Johnnie Walker's celebration of Lunar New Year
with a limited edition bottle release: Johnnie Walker Blue
Label Year of the Snake. Designed in collaboration with visionary
artist James Jean, the bottle
completes the entire Lunar New Year Zodiac cycle, further cementing
Johnnie Walker's roots in community
celebration and collaboration with progressive partners in
traditional spaces to help shape the future.
"I'm proud to contribute to such an iconic tradition of the
brand again this year, reflecting the spirit of progress that is at
the heart of Johnnie Walker Blue Label," says James Jean. "For this year's design, I wanted to
capture the energy and idea of renewal associated with the Year of
the Snake by bringing a fresh perspective that still honored the
deep cultural significance of the holiday."
Alongside this year's release, Ronny brings his signature sharp
wit and fresh perspective to the season's celebrations while
reflecting on a deeper meaning of the holiday. Sharing personal
traditions with his wife Hannah
Pham, they celebrate with family, food and Johnnie Walker
Blue Label which they savor in a Golden Orange Old Fashioned, a
twist on their favorite cocktail. Their continued customs include
exchanging gifts and preparing 'Yu Sheng', a vibrant dish
incorporating ingredients symbolizing prosperity, longevity and
abundance.
"Lunar New Year is all about coming together to celebrate and
honor family traditions, but it also offers an opportunity to
evolve those customs," says Ronny
Chieng. " Hannah and I are very happy to welcome
Johnnie Walker into our Lunar New
Year celebrations, making new traditions uniquely our own."
In the spirit of coming together, Johnnie Walker is also launching the next
iteration of 'The Johnnie Walker Blue List', a digital guide that
showcases the best bars and restaurants to enjoy Blue Label
cocktails and food pairings in cities across the U.S. This year,
the 'Blue List' will spotlight establishments to help fans
celebrate and savor the new year as well as where to find this
year's limited edition Year of the Snake Blue Label bottle to
elevate gift giving with loved ones 21+.
"Created in collaboration with progressive partners in
traditional spaces, The 'Blue List' invites fans to actively
participate in the future of the celebration, offering a fresh way
to honor Lunar New Year traditions while supporting the communities
that celebrate it - embodying Johnnie
Walker's iconic 'Keep Walking' message of embracing progress
and moving culture forward," says Josh
Dean, Vice President of Johnnie
Walker at Diageo North America. "By spotlighting these
restaurants and bars and tapping into their culinary and local
trend expertise, we're able to recognize their impact on the
culinary scene and push the boundaries of how Scotch whisky can be
enjoyed, inspiring new ways to celebrate and connect."
Bars and restaurants in California, Texas, New
York, Florida and
Chicago will offer these dynamic
pairings, providing fans 21+ with a flavorful way to celebrate the
holiday while supporting the community's local businesses.
For more information about Johnnie
Walker's Lunar New Year celebrations and the 'Blue List',
visit johnniewalker.com/en-us/keep-walking/the-blue-list and
follow @JohnnieWalkerUS.
ABOUT JOHNNIE WALKER:
Johnnie Walker is the world's number
1 Scotch Whisky brand* (IWSR 2023) & the world's number one
International Spirits Brand* (IWSR 2023 Relative Market Share),
enjoyed by people in over 180 countries around the world. Since the
time of its founder, John Walker,
those who blend its whiskies have pursued flavor and quality above
all else.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Blonde, Black Label, Double Black, Green Label, Gold
Label Reserve, Aged 18 Years, and Blue Label. Together they account
for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one
best-selling Scotch and number one trending Scotch (Drinks
International, 2024).
*By RSV 2023
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE)
and their products are sold in more than 180 countries around the
world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com,
for information, initiatives, and ways to share best practice.
Follow
at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
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SOURCE DIAGEO North America
