The Official Spiced Rum Sponsor of the NFL is
Serving Up More than Delicious Cocktails for Football Fans in
New Orleans and at Home
NEW ORLEANS, Jan. 23,
2025 /PRNewswire/ -- When you think of New Orleans, you think Bourbon Street —
renowned the the world over for its enduring one-of-a-kind spirit,
electric energy, and of course, legendary cocktails. Bourbon
Street's most iconic cocktails have one thing in common – rum. So
then, why is it called Bourbon Street? In its fourth year as
the Official Spiced Rum Sponsor of the NFL, Captain Morgan is
upping the ante when it comes to celebrating the Big Game in the
Big Easy in true Captain fashion. Welcome to Rum Street: the
unofficial official most fun destination for Super Bowl LIX, where
legendary adventure, delicious cocktails and epic celebrations
await around every corner. Captain Morgan's Rum Street celebration
is a toast to the place where celebrations are born, stories are
made, and the spirit of New
Orleans beats loudest.
Starting Thursday, February 6,
Follow the Captain to an all-out celebration of the French
Quarter's favorite spirit culminating with a show-stopping
performance on Saturday, February 8
from GRAMMY® Award-winning artist, producer, songwriter,
entrepreneur and global cultural icon, T-Pain. So, whether
it's a Hurricane or Daiquiri you're craving, toast to the spirit of
NOLA as you embark on an adventure like no other when Bourbon
Street becomes Rum Street for the first time in history.
"Captain Morgan is taking Bourbon Street to another level,
and as far as legends go, it takes one to know one," said T-Pain.
"Get ready, New Orleans, Rum
Street is going to bring the party like no other."
Captain Morgan is calling all crews 21+ in NOLA and at home to
Follow the Captain to Rum Street for a weekend filled with
super-sized fun and surprises. Here's what's on deck:
- Spirit of NOLA: Captain Morgan is giving
consumers on the ground in NOLA $10 to spend at Bourbon Street
establishments that keep the spirit of NOLA
alive.** Spending at local bar/restaurant is
SUGGESTED and not required.
- Rum Street HQ: The ultimate Rum Street celebration on
Saturday, February 8, when T-Pain
hits the stage at the hottest party of the weekend, delivering all
the hits you know and love— putting an exclamation point on the
week's legendary fun.
- Adventure for All: As soon as the 'Rum Street' flag
is hoisted, be on the lookout for your chance to unlock prizes and
unexpected adventures no matter if you're in town for the Big Game
or watching from home.
To join the crew and stay on top of all the fun Captain has in
store, head to FollowTheCaptain.com.
"Fans have been able to unlock epic adventures all season
long when they Follow the Captain. From tailgates at sea to our
first-ever merch drop collab with KidSuper and Victor Cruz, it's all been leading up to this
moment," said Anne Nosko, VP,
Captain Morgan. "We're celebrating the biggest weekend in sports
with our biggest adventure yet on one of America's most iconic
streets. People come to Bourbon Street for memorable experiences
with their crew and that's what we'll give them when they step onto
Rum Street."
For fans 21+ at home Captain Morgan is bringing the spirit of
Rum Street directly to their doorsteps with an exclusive second
merch drop with KidSuper, giving you and your crew a gameday fit
for whatever adventures lie ahead. The celebratory New Orleans-themed crewneck will drop on
February 7 on KidSuper.com.
While Rum Street will be the epicenter of Captain's Super Bowl
LIX festivities, Captain Morgan will keep the party rolling,
helping fans 21+ celebrate the Big Game in style across
New Orleans. From the 14th Annual
NFL Honors where the Ultimate NFL Fan of the Year will be revealed
to the ultimate Gameday Experience at the Captain's Yard at Caesars
Superdome, Captain is bringing all the vibes of Rum Street to fans
on the ground throughout the weekend. Plus, the iconic Captain
Morgan ship will make an appearance at the Bullseye Tailgate, where
fans 21+ can sip on delicious Captain cocktails while cheering on
their team.
And the adventures don't end in New
Orleans. Captain Morgan is continuing to bring its signature
flavor to a celebration near you. Keep up with @CaptainMorganUSA on
Instagram for more adventures ahead. No matter how you decide to
celebrate Super Bowl LIX this year, please remember to drink
responsibly.
**NO PURCHASE NECESSARY. Must be legal U.S. resident, 21
years or older with mobile device w/ text messaging capability,
e-mail address & U.S.-based bank account. Sweepstakes begins
2:00 p.m. ET/1:00 p.m. CT on 2/7 & 11:59:59 p.m. ET/10:59:59
p.m. CT on 2/9, subject to prize availability. Enter at URL.
Winners – SUBJECT TO VERIFICATION -- are the 1st 3340
entrants on 2/7; the 1st 3330 entrants on 2/8 & the
1st 3330 entrants on 2/9. Prizes ONLY awarded as mobile
payment. Unclaimed prizes may not be awarded. See Official Rules at
URL for odds and full details. Sponsor: Diageo Americas, Inc.,
New York, NY.
About Captain Morgan
Captain Morgan is the number one selling spiced rum in the U.S.
Captain Morgan encourages everyone 21+ to spice it up by bringing
our flavor to every occasion. The Captain Morgan portfolio includes
CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced Apple
Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN 100 Proof
Spiced Rum, CAPTAIN MORGAN Private Stock, CAPTAIN MORGAN Silver
Spiced Rum, CAPTAIN MORGAN Coconut Rum, CAPTAIN MORGAN Pineapple
Rum and CAPTAIN MORGAN Sliced. For
more information, visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Instagram
for news and information about Diageo North America:
@Diageo_NA.
About T-Pain
T-Pain has not only changed the course of pop, hip-hop and
R&B, but has reshaped the fabric of culture itself. He's sold
over 50 million singles, accumulated billions of streams, racked up
10 iconic #1s on the Billboard Hot 100 and captivated the world
with his charismatic live performances, earning a reputation as a
global phenomenon. Since emerging in 2004, the Tallahassee
trailblazer's influence has transcended generations in music and
more. He shines as a Twitch phenomenon and uber popular streamer,
head of his own Nappy Boy Entertainment, Nappy Boy Automotive,
Nappy Boy Gaming & Nappy Boy Dranks, podcast host, director and
editor, expert drift driver, actor, author and spokesperson. Please
visit www.tpain.com for more information.
Media Contacts
TAYLOR
CaptainMorganTeam@TaylorStrategy.com
Michelle Gattenio,
DIAGEO
Michelle.Gattenio@diageo.com
For T-Pain
Linda
Carbone & Katie Leggett,
PRESS HERE
linda@presshereproductions.com
katie@pressherepublicity.com
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SOURCE Captain Morgan
