DALLAS, May 13, 2016
/PRNewswire/ -- DairyPure® milk, a product of Dean Foods Company (NYSE: DF), has been
selected as one of ten Rising Stars by Information Resources, Inc.
(IRI), the leader in delivering powerful market and shopper
information. According to IRI, there are around 12,000 new brands
launched every year.
"IRI's Rising Star analysis has
a strong history of providing an early heads-up on the New Product
Pacesetters of the year to come," said Larry Levin, Executive Vice President, IRI. "Of
the thousands of food and beverage products launched that have
already entered the market this year, only 10 of the most powerful
market entries are selected for this prestigious honor. As an IRI
2016 Rising Star, DairyPure is among the highest-performing and
hard-hitting launches of the current year and it is setting the
tone for those that will follow."
Dean Foods launched DairyPure approximately one year ago in an
effort to revolutionize the milk category as the country's first
national branded fresh white milk brand. Backed by an exclusive
Five-Point Purity Promise®, DairyPure milk ensures its milk starts
pure and stays pure.
DairyPure's exclusive Five-Point Purity Promise includes:
- No artificial growth hormones*
- All milk is tested for antibiotics
- Continually quality tested to ensure purity
- Only from cows fed a healthy diet
- Cold shipped from your trusted dairy
"At launch we knew DairyPure would be a powerful brand, and this
recognition reinforces that consumers appreciate the benefits of
the only milk backed by our exclusive Five-Point Purity Promise
that is delivered fresh from their local dairy," said Greg Schwarz, Vice President of Marketing,
Dean Foods. "Because of DairyPure's
success in milk, we've already extended the brand into creams, half
and half and recently introduced DairyPure Lactose Free milk."
DairyPure milk contains no artificial growth hormones and is
continually quality tested to ensure consumers enjoy fresh, local
milk at every occasion.
DairyPure is available now in dairy cases at grocery stores
nationwide in whole, 2% reduced fat, 1% low fat and skim/fat free
milks in gallons, half gallons and quarts. For recipes, local
retailers, the full line of products and to learn more about
DairyPure's exclusive Five-Point Purity Promise, visit
www.DairyPure.com, and find DairyPure on Facebook and
Pinterest.
About Dean Foods
Dean Foods® is a leading food and
beverage company in the United
States and is the nation's largest processor and
direct-to-store distributor of fluid milk. Headquartered in
Dallas, Texas, the Dean Foods
portfolio includes TruMoo®, the leading national flavored milk
brand, and DairyPure®, the first and largest fresh white milk
national brand, along with well-known regional dairy brands such as
Alta Dena®, Berkeley Farms®, Country Fresh®, Dean's®, Garelick
Farms®, LAND O LAKES® milk and cultured products**, Lehigh Valley
Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®,
PET®***, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more
than 50 local and regional dairy brands and private labels. Dean
Foods also makes and distributes ice cream, cultured products,
juices, teas, and bottled water. Approximately 17,000 employees
across the country work every day to make Dean Foods the most
admired and trusted provider of wholesome, great-tasting dairy
products at every occasion. For more information about Dean Foods
and its brands, visit www.deanfoods.com.
*No significant difference has been shown between milk
derived from cows treated with the artificial growth hormone rBST
and non-rBST-treated cows.
**The LAND O LAKES brand is owned by Land O'Lakes, Inc. and is used
by license.
***PET is a trademark of The J.M. Smucker Company and is used by
license.
CONTACT: Corporate Communications, Sayeda Mahler, 214-721-7766 or
media@deanfoods.com
Photo - http://photos.prnewswire.com/prnh/20160512/367114
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/dairypure-milk-ranked-among-top-ten-most-successful-food-and-beverage-product-launches-of-2015-300267999.html
SOURCE Dean Foods Company