SHANGHAI, May 20, 2015 /PRNewswire/ -- Disney Store today
opened the doors of its flagship store in the popular Lujiazui area
of Pudong, Shanghai, China. The
landmark store is the largest retail space of any Disney Store in
the world featuring 5000 square meters of immersive shopping
experiences and innovative product, and also features an outdoor
plaza.
"We couldn't be more delighted to open our first Disney Store in
China, in Shanghai," said Mr. Paul Candland, President The Walt Disney
Company, Asia-Pacific
region. "Disney Store plays a critical role in how millions
around the world experience our brand and allows kids, young adults
and families to have a uniquely fun and immersive experience while
shopping for their favorite Disney, Pixar, Marvel and Star Wars
products," he added.
The Chinese characters representing the specific date and time
chosen to open its doors to the public – May
20 at 1:14 p.m., represents
highly popular social media code among young people as a time to
openly express love and long-term commitment to each other.
In a momentous week for The Walt Disney Company in China, the opening of the Disney Store in
Shanghai comes one day after the
topping of the Enchanted Storybook Castle at Shanghai Disney
Resort, which is due to open next year. "We want to thank the
people of Shanghai for welcoming
us to the City and could think of no better way than to open the
store on May 20 at 1314 hours," said
Mr. Candland.
With an estimated 40 million tourists visiting the Lujiazui area
each year, the Disney Store, with its unique product range and
entertaining, immersive and innovative design elements, is set to
become a world-class destination and meeting point among locals
contributing to Shanghai's
reputation as a family, business, cultural, entertainment and
tourism destination.
"We welcome the first Disney Store in China to Shanghai's Pudong District and are excited
about the unique role it will play to bring a new energy to
Lujiazui. The Disney store is a stunning new landmark of retail,
tourism and culture in China,"
said Mr. Jian Danian, Deputy
Governor of Pudong government.
The interior of the Shanghai Store was designed using Disney's
award-winning, innovative format, featuring elements unique to the
area that will surprise and delight Guests and bring to life the
most popular characters from across Disney, Pixar, Marvel and Star
Wars.
The store has numerous design features unique to Shanghai which include:
- A Disney Magic Kingdom Castle, measuring 19 feet high (5.855m)
at the heart of the store, featuring an hourly musical and
projection show
- A one-of-a-kind Marvel area complete with hand-sculpted statues
of Iron Man, Thor, Captain America, and an 8-foot-tall Hulk
- A character balloon area with one-of-a kind sculpted hot-air
balloons featuring Disney characters including Mickey Mouse, Minnie
Mouse, Goofy, Daisy, Donald, Pluto, and Chip and Dale
- Unique Mickey Mouse-shaped roof
sculpted with over 8,000 LED lights visible from key tourism
vantage points such as the Pearl Tower
- A landscaped plaza
Key features of the Disney Store Shanghai include:
- Disney characters hidden in the 12ft tree landscape
- A Disney Portal Gateway area features an impressive gateway
inspired by Pixar's Monster's University and featuring all the
latest in Disney entertainment
- A crystal chandelier in the young-adult-female area where
Tinker Bell can be found sprinkling her Pixie Dust
- A Magical Mirror which entertains guests who stand in front of
the mirror
To mark the opening of its first Store in the country, The Walt
Disney Company in China has
announced a RMB620 000 (US$100,000) charitable donation to the Shanghai
Charity Foundation (Pudong Chapter) to support programs that
benefit kids and families in the Pudong District, where the store
is located.
"Disney is proud to support our local community and do what we
can to help bring happiness and magic to kids and families in
need," said Mr. Stanley Cheung,
Chairman, The Walt Disney Company in China.
For regular updates on Disney Store China, please visit
www.disneystore.cn.
About Disney Store
The Disney Store retail chain, which debuted in 1987, is owned
and operated by Disney in North
America, Europe, and
Japan. Disney Store is the retail
merchandising arm of Disney Consumer Products, the business segment
of The Walt Disney Company (NYSE: DIS) and its affiliates that
extends the Disney brand to merchandise. Disney Store carries
high-quality products, including exclusive product lines that
support and promote Disney's key entertainment initiatives and
characters. Disney Store opened its first store in Glendale, California and, in doing so,
originated the themed retail business model. There are currently
more than 200 Disney Store locations in North America; more than 40 Disney Store
locations in Japan; and more than
70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United
Kingdom, plus online stores www.DisneyStore.com,
www.disneystore.co.uk, www.disneystore.fr,
www.disneystore.de, www.disneystore.se, www.disneystore.dk,
www.disneystore.it, www.disneystore.es and
www.disneystore.co.jp. Each Disney Store location offers a magical
shopping experience that can only be delivered by Disney, one of
the world's largest and most successful entertainment companies.
For more information, please
visit www.disneyconsumerproducts.com/press/us/disneystore or
follow us
at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
About The Walt Disney Company in China
The Walt Disney Company, together with its subsidiaries and
affiliates, is a leading diversified international entertainment
and media enterprise with five business segments. Disney's first
animation screened in China in the
1930s and today our long association continues with offices in
Beijing, Shanghai and Guangzhou with over 3000 employees. The
company is focused on creating high-quality entertainment
experiences and effectively building local and Disney franchises in
China. Disney currently has
several established businesses in the country, including studio
entertainment, parks and resorts, consumer products, media
networks, interactive, and Disney English. In September 2005, Disney opened its doors to its
first theme park in China, Hong
Kong Disneyland and in 2011 announced ground breaking for Shanghai
Disney Resort, a joint venture with Shanghai Shendi Group. On
May 19th 2015, the
Enchanted Storybook Castle at Shanghai Disney Resort was topped
out, and on May 20th
Disney opened the doors of its first Disney Store in China, in Shanghai. Disney is a Dow 30 company and had
annual revenues of $48.8 billion in
its Fiscal Year 2014. For more information about The Walt Disney
Company please visit:
http://corporate.disney.go.com/
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SOURCE Disney