HOLIDAY 2017
#SaksHoliday
NEW YORK, Nov. 3, 2017 /CNW/ -- On Monday, Nov. 20, Saks Fifth Avenue will debut its
iconic New York holiday windows
and 10-story-tall theatrical light show in true fairytale fashion,
in celebration of the 80th anniversary of Disney's
Snow White and the Seven Dwarfs. Sofia Carson, the multi-talented actress, star
of Disney's "Descendants", and Hollywood Records/Republic recording
artist, will perform live at the unveiling event accompanied by a
40-person choir and appearances by Snow White, Snow Prince, and the
seven dwarfs.
The fantastical new show, entitled Once Upon a Holiday,
will include the unveiling of 14 animated holiday window displays,
presented by Mastercard, marking the first time Saks will animate
all of the windows along Fifth Avenue in its 94-year history.
"In all things we do at Saks, we strive to reach the people in a
meaningful way that captures their emotions—it's what we call the
New Luxury. This comprehensive and unprecedented collaboration with
Disney in our stores, on Saks.com, and in our New York flagship windows exemplifies that
strategy by bringing the magic of the holiday season into the lives
of our customers everywhere," said Marc
Metrick, President, Saks Fifth Avenue.
Highlights of the multi-faceted program include:
SAKS NEW YORK HOLIDAY
WINDOWS
The 14 Fifth Avenue windows will each depict a
different scene from Snow White and the Seven Dwarfs,
beautifully translating the iconic story into real-life delights.
Vignettes will include Snow White dancing among woodland creatures,
the seven dwarfs "heigh-ho!"-ing home from a day's work in the
diamond caves, and the Wicked Queen's mischievous trickery with the
infamous red apple. Also new to the windows this year is a 3D
layering technique which incorporates original artwork from the
film into the backdrops for each display.
In Saks New York's 49th Street and 50th
Street windows, four legendary designers—Alberta Ferretti,
Naeem Khan, Monique Lhuillier, and Marchesa—have created
one-of-a-kind fairytale gowns for a 21st century Snow White. The
luxury dresses will be set against a fantasy forest
backdrop.
The New York window unveiling
swill be live-streamed via Saks.com for audiences around the world
to enjoy. The online event, presented by Mastercard, will take
place on Monday, Nov. 20 at
6:45 p.m. ET. The window animation
and light show will continue throughout the holiday season until
Jan. 2, 2018.
DISNEY CHARACTER BREAKFAST EVENTS
Saks is offering a
series of Disney-themed breakfasts at Café SFA on the 8th floor of
the Saks New York flagship. Snow White, Snow Prince, and Dopey will
make special guest appearances during seatings on select dates from
Saturday, Nov. 25 through
Sunday, Dec. 31. Tickets are
available now for purchase at Saks.com/Disney.
SAKS x DISNEY EXCLUSIVE MERCHANDISE
Special
Disney-inspired fashion, accessories and giftable items created by
premier designers are coming to Saks for the holiday season. A
mirror-on-the-wall embellished alice + olivia sweatshirt, Knowlita
Happy, Grumpy, and Sleepy kids'
bodysuits, and a ruby red, crystalized Judith Leiber Couture apple clutch are just a
few of the items found in the collection. A limited-edition,
hand-crafted Snow White collectible doll is also part of the
collection and will be sold exclusively at select Saks Fifth Avenue
locations and Saks.com.
12 DAYS OF MAGIC
Starting Dec.
1, select Saks stores will host an extraordinary array of
events and shopping surprises each Thursday, Friday and Saturday
through Christmas. Visitors can view their local stores' activities
on the Store & Events page on Saks.com.
SAKS HOLIDAY SHOP
The Saks New York Holiday Shop on
the second floor will feature a Mastercard holiday photo booth
where shoppers can step inside a Saks window to make a holiday
memory. The floor also features the Disney merchandise collection,
holiday décor, and a pop-up hot chocolate stand from New York City-favorite café, City Bakery, open
now through Christmas.
SAKSFIRST UNLOCKED EXPERIENCES
SaksFirst members can
use their SaksFirst points to purchase one-of-a-kind gift packages
and exclusive experiences, including a Parisian weekend for two
with front row tickets to the Akris Fall 2018 show and backstage
access to meet designer Albert Kriemler; a Disney Studio Lot tour,
which provides guests with an educational and informative overview
of the Walt Disney Studio Lot located in Burbank, CA; or a
five day trip to Ireland, provided
by Tourism Ireland, which includes a helicopter tour over the
Cliffs of Moher, a Guinness Storehouse tasting, and more. The
experiences are redeemable only via SaksFirst points. More
information can be found at SaksFirst.com/Unlocked.
SOCIAL MEDIA
Saks Fifth Avenue and Disney welcome
viewers to connect via their social media channels, listed below,
and to follow #SaksHoliday for insider access.
Instagram: Instagram.com/saks
Facebook: Facebook.com/saks
Snapchat: Snapchat.com/saks_official
Twitter: Twitter.com/saks
Instagram: Instagram.com/DisneyStyle
Facebook: Facebook.com/DisneyStyle
ABOUT SAKS FIFTH AVENUE (@saks)
Saks Fifth Avenue,
one of the world's preeminent specialty retailers, is renowned for
its superlative American and international designer collections,
its expertly edited assortment of handbags, shoes, jewelry,
cosmetics and gifts, and the first-rate fashion expertise and
exemplary client service of its Associates. As part of the Hudson's
Bay Company brand portfolio, Saks operates 41 full-line stores in
22 states and Canada, five
international licensed stores and saks.com, the company's online
store.
For more information, kindly visit
saks.com, Instagram.com/saks,
Facebook.com/saks,
Snapchat.com/saks_official, and
Twitter.com/saks.
ABOUT DISNEY CONSUMER PRODUCTS AND INTERACTIVE
MEDIA
Disney Consumer Products and Interactive Media (DCPI)
is the business segment of The Walt Disney Company (NYSE:DIS)
that brings our Company's stories and characters to life
through innovative and engaging physical products and digital
experiences across more than 100 categories, from toys and
t-shirts, to apps, books and console games. DCPI comprises four
main lines of business: Global Licensing, Disney Retail
(including Disney Store), Publishing and Digital Media, and
Games, Apps, and Labs. The segment is home to world-class licensing
and retail experts, artists, technologists, and storytellers
who inspire imaginations and bring the magic of Disney into
the daily lives of families and fans around the world.
ABOUT MASTERCARD
Mastercard (NYSE:
MA), www.mastercard.com, is a technology company in the global
payments industry. We operate the world's fastest payments
processing network, connecting consumers, financial institutions,
merchants, governments and businesses in more than 210 countries
and territories. Mastercard products and solutions make
everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on
Twitter @MastercardNews, join the discussion on
the Beyond the Transaction
Blog and subscribe for the latest news on
the Engagement Bureau.
CONTACTS:
|
|
Katie
Majeski
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Samira
Ibrahim
|
Saks Fifth
Avenue
|
The Walt Disney
Company
|
570.362.2474
|
818.544.0125
|
Katie_Majeski@s5a.com
|
Samira.Ibrahim@disney.com
|
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SOURCE Saks Fifth Avenue