ANN ARBOR, Mich., Oct. 24, 2016 /PRNewswire/ -- Domino's Pizza
(NYSE: DPZ) is launching its 13th annual St. Jude Thanks and
Giving® campaign to raise "dough" for the kids of
St. Jude Children's Research Hospital®. The
recognized world leader in pizza delivery's campaign beings
today, Oct. 24, 2016, and runs
through Jan. 1, 2017.
Domino's will ask customers to support St. Jude by adding a
donation to their order, either online, over the phone, or in
stores. Select customers enrolled in the Domino's Piece of the Pie
Rewards™ loyalty program will be offered an opportunity to earn
bonus points by making a donation. Details will be emailed to
eligible customers during the campaign.
Digital pop-up asks will include language about the impact of a
donation, associated with treatments and hospital costs. For
example, a $1 donation could help pay
for a pediatric isolation gown, a $2
donation could help pay for an IV bag or ace bandages, or a
$5 donation could help provide
thermometers or toddler diapers.
Customers can also help the kids of St. Jude by purchasing the
St. Jude Meal Deal – a bundle that includes two medium one-topping
Hand Tossed pizzas, a 16-piece order of parmesan bread bites, an
order of Cinna Stix®, a
two-liter of Coca-Cola® and a $1 donation to St. Jude – for $19.99.
"Domino's has a unique opportunity to reach many people over the
phone, in store and online to raise awareness and funds for St.
Jude Children's Research Hospital," said Patrick Doyle, Domino's president and CEO. "As a
long-term partner of St. Jude, Domino's is thrilled to leverage
this opportunity for the 13th year to help the doctors and
scientists at the hospital in their mission to end childhood
cancer."
Domino's has raised more than $31
million for St. Jude since becoming a national partner in
2004, and is in the second year of an eight-year commitment to
raise $35 million. In 2015, the
Domino's Event Center at St. Jude Children's Research Hospital
opened in honor of the commitment. The Domino's Event Center is a
flexible event space on the hospital campus that can be used for
patient and family activities, fundraising and entertainment.
In 2015, Domino's and its customers raised $5.4 million. This year, Domino's is hoping to
raise $5.6 million with the help of
customers across the country.
"It means so much to have our loyal friendship and the
unwavering commitment from Domino's, who continues to join us in
the fight against childhood cancer," said Marlo Thomas, St. Jude Children's Research
Hospital's national outreach director. "Because of Domino's support
and participation in the St. Jude Thanks and Giving campaign, St.
Jude can continue to expand our research, optimize our treatments
and never give up until we end childhood cancer."
Created by Marlo, Terre and Tony
Thomas – children of St. Jude founder Danny Thomas – the St. Jude Thanks and
Giving campaign asks people to "Give thanks for the healthy
kids in your life, and give to those who are not" in order to help
St. Jude continue its lifesaving mission: Finding cures. Saving
children®. St. Jude is leading the way the world
understands, treats and defeats childhood cancer and other
life-threatening diseases. Treatments invented at St. Jude have
helped push the overall childhood cancer survival rate from 20
percent to more than 80 percent since it opened more than 50 years
ago, and they won't stop until no child dies from cancer.
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SOURCE Domino's Pizza