e.l.f. Beauty Encourages Registered U.S. Voters to Go e.l.f.ing Vote. Speak Up. Take Action.
23 October 2020 - 12:00AM
Business Wire
Brand Launches a Grassroots Digital Campaign
and Joins over 1,500 Companies in ‘Time to Vote’ Movement
e.l.f. is encouraging all registered voters to “go e.l.f.ing
vote” this Election Day, with a new grassroots digital movement
called ‘Voting never looked so ______.” With hopes of inspiring Gen
Z and millennials to vote in record numbers, the campaign invites
every participant to express their perspective on voting.
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the full release here:
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e.l.f. is encouraging voters to go
e.l.f.ing vote with a new grassroots digital movement called
‘Voting never looked so ______.” (Photo: Business Wire)
To maximize awareness and participation, e.l.f. is working with
a coalition of brands to inspire both influencers and individual
change agents to join the initiative. The company has created a
series of non-branded, easy-to-post social images to use across all
social platforms where users can participate with pre-made phrases
like “Voting never looked so GLAM” or
“Voting never looked so EMPOWERING.”
Participants are also able to share how voting looks to them by
creating their own customized version with a blank template and
uploading it to their social channels.
“It is our civic duty to participate in the upcoming election
season, and cast our votes for what we believe in,” said Tarang
Amin, Chairman and CEO, e.l.f. Beauty. “e.l.f. is for every eye,
lip and face – so while we won’t advocate or endorse any particular
political party or candidate, we are determined to help remove any
barriers in the way of exercising your right to vote as we
celebrate this great privilege of our democracy.”
e.l.f. is ensuring all of its U.S. employees have time to vote
by identifying Election Day as a company paid day off. As members
of the Time to Vote Movement, a nonpartisan effort that
demonstrates the power of what the business community can achieve
when it works together to increase voter participation in the U.S.
elections, e.l.f. joins over 1,500 companies who have pledged to
give employees the time they need to exercise their right to vote
in November.
For every eCommerce order purchased with e.l.f. Cosmetics
leading up to Election Day, the brand will include an ‘I e.l.f.ing
Voted’ sticker for voters to proudly wear. To amplify voting pride,
e.l.f. also invites consumers to purchase a limited-edition shirt,
available online at www.elfcosmetics.com. Proceeds will be donated
to When We All Vote, a non-profit, nonpartisan organization that is
on a mission to increase participation in every election.
About e.l.f. Beauty
e.l.f. Beauty stands with every eye, lip, face and paw. This
deep commitment to inclusive, accessible, cruelty-free beauty has
fueled the success of our namesake e.l.f. Cosmetics brand since
2004. With the acquisition of the pioneering clean-beauty brand
W3LL People in February 2020, and a new lifestyle beauty brand Keys
Soulcare, created with Alicia Keys, and expected to launch in 2021,
we continue to strategically expand our portfolio with brands that
support our purpose and values. Our family of brands is available
online, and across leading beauty, mass-market, and clean beauty
specialty retailers.
Learn more by visiting investor.elfbeauty.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201022005666/en/
Corporate Communications: Melinda Fried, e.l.f. Beauty
mfried@elfcosmetics.com
Business Media Inquiries: Brittany Fraser, ICR, Inc.
ELFPR@icrinc.com
Consumer Media Inquiries: Liza Suloti, SHADOW
Liza@weareshadow.com
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