SANTA MONICA, Calif.,
Jan. 10, 2018 /PRNewswire/
-- Entravision Communications Corporation (NYSE: EVC), a
diversified media company serving Latino audiences and communities,
today announced that its La Suavecita radio format previously
broadcast in Los Angeles, CA, has
rolled out nationally across 11 new markets and 13 new
stations.
Launched in January 2017 in
Los Angeles, CA, the largest
Hispanic radio market in the U.S., La Suavecita is a Grupero/Cumbia
format, targeting women 25-49 and adults 25-54. The format brings a
unique blend of the leading Spanish radio formats, creating a fresh
listening experience and is introducing a new show line-up
featuring Alex "El Genio" Lucas, Piolin and Armida y La Flaka.
"Since its launch a year ago, La Suavecita has built an
incredible following of loyal listeners and received strong
advertising support in Los
Angeles," said Jeffery
Liberman, President and Chief Operating Officer of
Entravision. "We are excited to share this unique and exciting
format with listeners in 11 new markets and to bring a powerhouse
line-up of some of the most recognized on-air personalities in
radio to La Suavecita. We remain dedicated to the listeners and
communities we serve across the nation and are committed to
bringing innovative formats and programming to radio."
La Suavecita can be heard on these stations:
Market
|
Radio
Station
|
El Centro,
CA
|
KSEH-FM
94.5
|
El Paso,
TX
|
KINT-FM
93.9
|
Las Vegas,
NV
|
KRRN-FM
92.7
|
Los Angeles,
CA
|
KSSE 107.1 & KSSD
107.1
|
Ventura,
CA
|
KSSC 107.1
|
Modesto,
CA
|
KCVR-FM
98.9
|
Stockton,
CA
|
KTSE-FM
97.1
|
Palm Springs,
CA
|
KLOB-FM
94.7
|
Phoenix,
AZ
|
KVVA-FM 107.1 &
KDVA 106.9
|
Sacramento,
CA
|
KXSE-FM
104.3
|
Denver-Boulder,
CO
|
KJMN-FM 92.1 &
KMXA-AM 1090
|
Houston-Galveston,
TX
|
KGOL-AM
1180
|
McAllen,
TX
|
KNVO-FM
101.1
|
La Suavecita's new program line-up includes:
- Mornings with El Genio | Monday – Friday 4 am – 10 am
PST. Alex "El Genio" Lucas shares unique inspirational
messages to motivate and enlighten listeners every morning.
Regarded as the most "family-friendly" radio show, Lucas' spreads
empowerment through stories on self-worth, family values, and moral
dilemmas.
- Mid-Day with Piolin | Monday – Friday 10 am – 2 pm
PST. As the first Mexican to be inducted into the Radio
Hall of Fame, Eddie 'Piolín' Sotelo is an icon in the community and
one of the strongest influencers on radio today. With close to
3M FB followers, Piolin's credibility
is unmatched. His show segments celebrate Latino success and
achievement!
- Afternoons with Armida y La Flaka | Monday – Friday
2 pm – 6 pm
PST. El Show de Armida y La Flaka is the only radio show
that features a Latina duo. These two driven women share personal
experiences to build a close relationship with listeners. Topics
range from "Tell me something good" to featuring industry experts
(Informate, Preguntale Al Experto) who share advice on important
topics including finances, relationships and your health.
- Evenings with Mayra | Monday – Friday 7 pm – midnight
PST. Mayra Berenice hosts
an energetic show with an array of subjects that keep it
interesting every night. She is a relatable personality that helps
listeners discover new opportunities. Her specialty show,
"Mysterios Ocultos," explores the mysteries of the paranormal and
unexplained phenomena.
About Entravision
Entravision Communications Corporation is a leading global media
company that reaches and engages U.S. Latinos across acculturation
levels and media channels, as well as consumers in Mexico and other markets in Latin America. The Company's comprehensive
portfolio incorporates integrated media and marketing solutions
comprised of acclaimed television, radio, digital properties,
events, and data analytics services. Entravision has 55 primary
television stations and is the largest affiliate group of both the
Univision and UniMás television networks. Entravision also owns and
operates 49 primarily Spanish-language radio stations featuring
nationally recognized talent, as well as the Entravision Audio
Network and Entravision Solutions, a coast-to-coast national spot
and network sales and marketing organization representing
Entravision's owned and operated, as well as its affiliate partner,
radio stations. Entravision's Pulpo digital advertising unit is the
#1-ranked online advertising platform in Hispanic reach according
to comScore Media Metrix®, and Entravision's digital group also
includes Headway, a leading provider of mobile, programmatic, data
and performance digital marketing solutions primarily in
the United States, Mexico and other markets in Latin America. Entravision shares of Class A
Common Stock are traded on The New York Stock Exchange under the
symbol: EVC. Learn more at: www.entravision.com
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SOURCE Entravision Communications Corporation