Ford’s Virtual Reality Storytelling App Gives Consumers and Fans an Up-Close, 360-Degree View of Company Innovations
18 August 2016 - 2:01PM
Business Wire
- Bringing consumers behind the scenes
like never before, a new virtual reality app for iOS and Android
devices delivers moments Ford fans could not otherwise
experience
- New Ford app debuts with an exclusive
story featuring the all-new Ford GT race car – the pinnacle of
product innovation at the company – competing at the 24 Hours of Le
Mans
- Virtual reality continues to reshape
the way consumers interact with brands and engage in storytelling;
more than 1 million New York Times subscribers received a virtual
reality experience tied to a weekend edition
Picture yourself standing trackside at one of the biggest auto
races in the world, next to one of the hottest supercars ever made.
The sights, the sounds – all of it so intense. Only you’re not
really there, you’re thousands of miles away in your bed.
This Smart News Release features multimedia.
View the full release here:
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Launching today for iOS and Android users
in the United States, Ford’s new virtual reality app delivers a
powerful storytelling platform for consumers and fans to experience
Ford innovations like never before. The first story centers on the
Ford GT at the 24 Hours of Le Mans. The next story to debut in
September, featuring Hoonigan Racing’s Ken Block and Ford Focus RS
RX. Users with their push notifications turned on will get the
update when new content goes live. Above, a camera is installed to
capture footage for an upcoming Ford VR app story. (Photo: Business
Wire)
The new Ford virtual reality app makes all of this possible.
Launching today for iOS and Android users in the United States,
Ford’s new virtual reality app delivers a powerful storytelling
platform for consumers and fans to experience Ford innovations like
never before.
“We are very excited about this opportunity to provide truly
immersive experiences that showcase the best of Ford Motor
Company,” says Lisa Schoder, Ford digital marketing manager. “Our
virtual reality platform allows us to tell dramatic, impactful
stories, to show a surprising side of Ford.”
The first piece of featured content is the story behind the
all-new Ford GT’s return to the 24 Hours of Le Mans. Fifty years
after the original victory, the innovative balance of power and
efficiency in Ford’s EcoBoost® engine delivered an incredible class
win earlier this year.
“Just as Ford GT goes beyond the traditional at Ford, our entry
into virtual reality content creation demonstrates how our passion
for innovation permeates every piece of our business and offers a
new touch point for tech-savvy consumers to connect with our
brand,” says Schoder.
To help achieve its goals, Ford partnered with integrated
production company Tool of North America, a leader in virtual
reality and 360-degree content and mobile app creation. Tool has
won numerous awards for innovation in storytelling, including
Emmys, The One Show, South by Southwest, AICP and the Cannes Lions
Palme d’Or.
“As an auto and racing enthusiast, I was inspired by the
opportunity and the challenge of helping the iconic Ford brand make
its virtual reality debut,” says Erich Joiner, director and
founder, Tool of North America. “For the innovative Ford GT, I
wanted to create something that gives people an exciting virtual
reality experience beyond the traditional. I wanted to use the
immersive technology not only to transport them to a new place, but
to take them where only a special few from the Ford racing team
typically go – inside the famed track at Le Mans.”
The Ford virtual reality app is accessible to anyone with a
mobile device. Each piece of content offers users the option to
experience it with a virtual reality headset, but headsets are not
mandatory.
Ford virtual reality app users can expect the next story to
debut in September, featuring Hoonigan Racing’s Ken Block and Ford
Focus RS RX. Users with their push notifications turned on will get
the update when new content goes live.
The new virtual reality platform goes beyond showcasing Ford
Performance vehicles.
“On top of sharing virtual reality stories about our innovative
products, we are also looking to bring mobility issues to the
forefront,” says Schoder. “As we expand our business to be both an
auto and a mobility company, we are pursuing emerging opportunities
through Ford Smart Mobility.”
You can download the app now for iOS and Android devices.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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Ford Motor CompanyPete Kidd313.815.4107pkidd9@ford.com
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