NEW YORK, July 25, 2016 /PRNewswire/ -- Foot Locker,
Inc. (NYSE: FL), the New
York-based specialty athletic retailer, today debuted "James
Harden's Inner Voice," a new commercial highlighting the brand's
back-to-school campaign. The spot features NBA star James Harden and the voice of actor Colin Farrell.
The commercial opens on Harden at the gym, exuding confidence in
his adidas apparel and Ultra Boosts. Harden compliments a couple of
gym-goers on their own choice in sneakers. He reveals that his
secret to looking fresh is being confident and always trusting the
voice in his head. Viewers then hear Harden's inner thoughts,
voiced-over by renowned Irish actor, Farrell.
"James and Colin are the perfect pair to highlight Foot Locker's
offering of adidas product this back-to-school season," said
Stacy Cunningham, vice president of
marketing for Foot Locker. "Both stand out from the crowd and are
known for their confident personalities. They are the embodiment of
cool without having to say it, which is exactly how our consumers
feel when they are wearing Foot Locker gear."
"As always, I'm excited to be partnering with Foot Locker for
this commercial," Harden said. "All of my projects with the brand
have been a lot of fun over the years. And Colin, as an inner
voice, really complements my sense of humor."
The spot features a premium assortment of adidas apparel and
adidas Ultra Boosts, available at Foot Locker stores nationwide and
footlocker.com this back-to-school season.
The spot was created by worldwide agency BBDO.
About Foot Locker:
Foot Locker is part of Foot
Locker, Inc., a specialty athletic retailer that operates
approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its
Foot Locker, Footaction, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners
Point, and Sidestep retail stores, as well as its
direct-to-customer channel, including footlocker.com, Eastbay.com,
SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company
is a leading provider of athletic footwear and apparel.
Additional information may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker | App:
iOS and Android #Approved
Video -
https://www.youtube.com/watch?v=6ngSkwwIFFw&feature=youtu.be
Photo - http://photos.prnewswire.com/prnh/20130806/NY59635LOGO
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SOURCE Foot Locker, Inc.