Pillsbury teams up with Operation Homefront and
Atlanta Falcons’ Todd Gurley to welcome the inaugural military
family into a new rent-free home and community where homemade
memories can begin.
To help military families transitioning back to civilian life
thrive and make new memories together, Pillsbury has partnered with
nonprofit Operation Homefront to provide “The Welcome Home,” a
rent-free, Atlanta-based transitional home for military families,
starting with Trevor, Brittany and their young son.
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Pillsbury teams up with Operation
Homefront and Atlanta Falcons' Todd Gurley to welcome Atlanta-based
military family into a new rent-free home and community where
homemade memories can begin. (Photo: Business Wire)
“We believe what matters most is made at home. Every family
deserves to have a place to share moments together, especially
military families who have had a family member away on active
duty,” said Tiffany Seelen, brand experience manager at Pillsbury.
“With this partnership we wanted to give military families more
than simply a place to live, but also a stable, comfortable home –
and everything it represents – when transitioning back to civilian
life.”
To celebrate this homecoming, Pillsbury has teamed up with Todd
Gurley – Atlanta Falcons’ running back and former Georgia Bulldog –
to welcome the family to the neighborhood and their new rent-free
home, ahead of Veteran’s Day.
“Both Georgia and our military families hold a special place in
my heart, so I’m honored to partner with Pillsbury to welcome
Trevor, Brittany and their family home to the Atlanta area,” said
Gurley. “I’m excited to give them the warm welcome they deserve.
One of my goals this year has been to support the community by
focusing on physical, social and emotional well-being and
partnering with Pillsbury and Operation Homefront furthers that
goal.”
As an Air Force Aircraft Mechanic, Trevor served for seven years
including two deployments and now, with the support of Pillsbury
and Operation Homefront, he’s coming home with his wife, Brittany,
and 5-year-old son, just in time for the holidays. Both Trevor and
Brittany grew up in the area and this rent-free transitional home
will enable them to have their family and a support system nearby.
Pillsbury’s “The Welcome Home” will be part of Operation
Homefront’s Transitional Homes for Community Reintegration (THCR)
program. Through THCR, the family will be assigned a designated
caseworker and financial counselor who will work with them to
create realistic financial, educational, employment and personal
goal plans. They will also gain knowledge on the home buying
process, work to improve credit scores, pay off debt, accumulate
emergency savings, and establish ties to the community they reside
in.
“Pillsbury and Operation Homefront are providing a fresh start
for our family and an incredible opportunity for us to achieve
financial freedom in an extremely uncertain time in our lives,”
said Trevor. “It will be a blessing to be around our families and
spend holidays with our loved ones. We look forward to showing our
son where we grew up and met, while making our own memories and new
traditions.”
Pillsbury is excited to help Trevor and his family kick-off a
new beginning and begin making their homemade memories
together.
To learn more, visit Pillsbury.com. Be sure to follow @Pillsbury
on Facebook and Instagram to see the full story on the family’s
homecoming.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
About Operation Homefront
About Operation Homefront: Founded in 2002, Operation Homefront
is a national nonprofit organization whose mission is to build
strong, stable, and secure military families so that they can
thrive – not simply struggle to get by – in the communities they
have worked so hard to protect. Recognized for superior performance
by leading independent charity oversight groups, over 90 percent of
Operation Homefront expenditures go directly to programs that
support tens of thousands of military families each year. Operation
Homefront provides critical financial assistance, transitional and
permanent housing and family support services to prevent short-term
needs from turning into chronic, long-term struggles. Thanks to the
generosity of our donors and the support from thousands of
volunteers, Operation Homefront proudly serves America’s military
families. For more information, visit OperationHomefront.org.
About Todd Gurley
Todd Gurley is an NFL running back for the Atlanta Falcons.
Throughout his professional career to date, Gurley has rushed for
5,826 yards on 1,364 carries, scored 75 total TDs, has been named
to the Pro Bowl three times, and was named Associated Press First
Team All Pro in 2017 and 2018. Following the 2017 season, Gurley
was awarded with the NFL’s Offensive Player of the Year Award after
he ran for 1,305 yards and 13 rushing TDs, and tallied 788 yards
and six receiving touchdowns. Gurley was drafted 10th overall in
the 2015 NFL Draft by the St. Louis Rams, and joined the Falcons as
a free agent in 2020. Gurley founded the Make A Difference Every
Day (M.A.D.E.) Foundation on the principle of supporting youth by
focusing on their physical, social, and educational health.
M.A.D.E. aims to give youth a unique perspective on life through
sports, education and community involvement, building character
that will remain with them for a lifetime. Gurley is represented by
Roc Nation Sports, and is a native of Tarboro, NC.
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Trista Cady Ketchum 715-821-9161 Trista.Cady@Ketchum.com
Mollie Wulff General Mills 763-764-6364
Media.line@genmills.com
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