Gushers Drops One-Of-A-Kind Designer Sneaker Available Exclusively in the Metaverse
18 May 2022 - 11:00PM
Business Wire
Fans can snag their own pair of the
hand-designed sneaker inspired by the colorful creativity of
Gushers
Gushers is bringing fans a new way to show off their love of
their favorite snack with a limited-edition, hand designed sneaker
inspired by the color and creativity of Gushers—available
exclusively through the metaverse.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220518005406/en/
Gushers Sneaker (Photo: Business
Wire)
Sneakerheads can try out the virtual shoe as they explore the
metaverse at ComplexLand, a shoppable, virtual destination by
Complex from May 25-27. Within the digital experience, Gushers will
send fans on a “Sole Quest” to find a special code. Those who
successfully find a winning code can outfit their virtual avatar in
the Gushers sneaker and unlock their chance to win a pair of the
exclusive kicks in real life.
“We wanted to give Gusher fans a new way to express themselves
and their creativity with a sneaker that only Gushers could
inspire,” said Stephanie Lensing, brand experience manager at
General Mills.
Hand-designed by the Italy-based design studio RAL7000STUDIO,
the new sneaker was created to embrace the unique colors, flavor
and unexpected gush that only Gushers can deliver. Each pair of the
high-top sneaker features:
- A colorful Gushers gem-shaped mold filled with Gushers liquid
on both sides of the shoes
- A removable and transparent Gushers splash patch, also filled
with Gushers liquid, that attaches over the laces
- A rainbow outsole inspired by Gushers’ colors
- A bottom sole featuring the Gushers logo on the right foot and
the words “Let Your Sole Out” on the left to inspire
self-expression from fans
“Our mission at RAL7000STUDIO is to push the design boundaries
within footwear, so we were really excited about this partnership
with Gushers and the opportunity to further explore our own design
possibilities,” said Marco Simonetti, designer and co-founder of
RAL7000STUDIO. “We were inspired by the iconic aesthetic of the
brand – so creative and colorful. Together, we used new design
techniques to replicate the iconic gush and developed custom colors
on beautiful Italian leathers to create the shoe. It’s been
exciting to see the final sneaker come to life and to take Gushers
beyond a snack to a lifestyle.”
Head to ComplexLand for a chance to grab the sneakers and follow
Gushers on Instagram and Twitter for more exciting content.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and being a force for good. Its portfolio of beloved brands
includes household names such as Cheerios, Nature Valley, Blue
Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker,
Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2021
net sales of U.S. $18.1 billion. In addition, the company's share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
About RAL7000STUDIO
RAL7000STUDIO is an Italy-based design studio made up of a
collective of footwear designers. The Gushers sneaker was made in
collaboration with the designers across the studio including Marco
Simonetti, Michael Cutini, Mattias Gollin, Agata Panucci, Paolo
Properzi and Francesco Pierbattist.
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version on businesswire.com: https://www.businesswire.com/news/home/20220518005406/en/
General Mills 763-764-3739 media.line@genmills.com Amanda
Vassall amanda.vassall@edelman.com
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