WARREN, N.J., April 1, 2021 /PRNewswire/ -- GSK Consumer
Healthcare (LSE/NYSE: GSK) announced today that Flonase
Allergy Relief (Flonase) is partnering with World Series champion
and seasonal allergy-sufferer Cody
Bellinger of the Los Angeles Dodgers as the new face of the
brand's "Change The Game" campaign. The commitment is part of a
larger partnership with Major League Baseball (MLB), recognizing
Flonase as the Official Allergy Relief Partner of MLB.
"Baseball is a game that requires extreme focus, but
unfortunately the field is full of common allergy triggers like
grass pollen that can cause uncomfortable symptoms, like itchy and
watery eyes," said Obehi Remi-John,
Senior Brand Manager, Flonase. "As the Official Allergy Relief
Partner of MLB, we are excited to bring allergy relief to athletes
who play the game and fans who support them."
Bellinger is one of the 19.2 million Americans who suffer from
seasonal allergies each year*, making the start of
baseball season especially challenging, as it also marks the start
of allergy season. Now a World Series champion, Bellinger
knows what it takes to change the game – and isn't going to
let spring allergy symptoms get in the way. This season, Bellinger
is switching to Flonase to change the game on his allergy symptoms
and get ahead of seasonal allergies.
"In this game, you have to be willing to change. Whether it's
your stance, grip, or swing, the best players are constantly
evolving," said Bellinger. "For years I struggled with allergies on
the field, turning to pills that didn't offer complete
relief** of all my worst symptoms and I knew I had to
make a change. Flonase gives me 24-hour all-in-one
relief***, so I can stay focused on the game."
With this new partnership, Flonase plans to focus
baseball-themed marketing around their line of allergy relief
sprays across a variety of digital and broadcast media, including
MLB.com, and in-store at major retailers.
Bellinger is also encouraging allergy sufferers to change their
allergy game by trying Flonase with a 100% Money Back Guarantee. To
learn more about Flonase and how they are helping Bellinger change
the game, visit
www.flonase.com/ChangeTheGame.
*according to the CDC
(https://www.cdc.gov/nchs/fastats/allergies.htm)
**Vs. single-ingredient antihistamines which
do not treat nasal
congestion.
***Flonase relieves nasal
congestion, sneezing, runny nose, itchy nose, itchy eyes and watery
eyes.
About Flonase Sensimist Allergy Relief
Flonase
Sensimist Allergy Relief (fluticasone propionate 50 mcg spray) is
an approved over-the-counter (OTC) treatment indicated for hay
fever symptoms including nasal congestion, runny nose, sneezing,
itchy nose and itchy, watery eyes in adults and children 12 years
of age and older.
About GSK Consumer Healthcare
GSK Consumer Healthcare combines science and consumer insights to
create innovative world-class health care brands that consumers
trust and experts recommend for oral health, pain relief,
respiratory and wellness.
Media
Relations:
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GSK Consumer
Healthcare
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Caitlin
Kormann
Caitlin.e.Kormann@gsk.com
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732-215-6564
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Edelman
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Brittany
Herrmann
Brittany.Herrmann@edelman.com
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Major League
Baseball
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David
Hochman
@MLB_PR
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212-931-7878
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SOURCE GSK Consumer Healthcare